Head Of Brand

Brand Management (Marketing & Communications) At Abano Healthcare, we're all about creating smiles! As the Head of Brand for Australia and New Zealand, you'll lead the brand strategy for three powerhouse brands: Lumino the Dentists, Maven Dental, and 1300 Smiles Dentist. From crafting compelling campaigns to steering social media, content creation, PR, and partnerships – you'll be at the helm of our brand presence.
Job DescriptionWhat You'll Be Doing: Brand Strategy Mastermind: Develop game-changing strategies that elevate brand equity and fuel growth for our dental brands across Australia and New Zealand. Dive deep into market trends, consumer insights, and competition to create a winning brand narrative.Campaign Captain: Lead the charge on marketing campaigns that excite and engage. Work with your team to launch innovative campaigns that really connect with patients.Content & Social Media Pro: Build buzz! Create standout content strategies and manage social media channels with an eye on engagement and performance.PR Guru: Manage our brand's voice in the media. Build strong relationships with journalists, handle PR events, and keep our reputation sparkling.Events & Partnerships Extraordinaire: Spearhead exciting events and meaningful partnerships that enhance brand visibility and build lasting connections.Team Leader: Lead a team of brand champions, nurturing creativity, collaboration, and success at every step.QualificationsWhat You Bring to the Table: A degree in Marketing, Business, or Communications (Bonus points for an MBA!)8+ years of experience growing brands and leading marketing teamsExpertise in social media, PR, events, and content creationBonus: Experience in the dental or healthcare industryWhat You're Made Of: A creative thinker with a knack for strategyA data-driven decision-maker with an eye on the resultsA team player who inspires those around youA multi-tasker who thrives in fast-paced environmentsYou'll lead exciting brand initiatives across Australia and New Zealand and collaborate with talented teams and industry leaders. Ready to make an impact? Apply today and help us put a smile on every face!
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