Growth Marketing Manager, Mid Market (12M Contract)Full-timeThe sky's not the limit at Nearmap.We're a SaaS company, with proprietary hardware and software that's continuously advancing through our commitment to innovation.
Our imagery is just the starting point.
Our impact comes from our people, applying complex analysis, interpretation, and artificial intelligence that opens up all sorts of possibilities for our customers.As a Growth Marketing Manager in ANZ, you will be involved in developing and executing comprehensive marketing strategies in partnership with sales, customer success, and product teams to drive business growth among our emerging opportunity within the Mid-Market.You will spearhead pipeline-accelerating programs collaborating with content, marketing automation, finance, data, digital, and more to bring key mid-market activations to life, ensuring customer value, consistency, quality, and impact for the initiatives executed.Responsible for bringing together the insights and strategy to develop these coordinated marketing campaigns, experimenting through new initiatives leveraging the full marketing funnel and channels to tell the story of Nearmap, driving awareness, comprehension, value realization, and intent that inspires prospective and existing mid-market businesses to choose and (continue to) use Nearmap.This is a newer focused target segment for Nearmap in ANZ and presents a great opportunity for an experienced growth marketer to make an immediate impact by helping to build the go-to-market strategy and leading cross-functional initiatives.If you join us on this exciting journey, you'll love our inclusive values and share our ambition to become the source of truth that helps shape decisions for the liveable world.What we are looking for:Stand as the Mid Market champion and lead with influence.Responsible for formulating and executing end-to-end full funnel world-class marketing programs, to drive pipeline by utilizing market research and comprehensive campaign analysis.Develop the Nearmap value proposition for the mid-market segment in collaboration with Product Marketing.Design, plan, manage, and optimize integrated, multi-channel campaigns.Test new channels such as content syndication, lunch & learns, webinars, Account Based Marketing, direct mail, roundtables, trade shows, or virtual experiences.Execute Account Based Marketing programs, both 1:Many, 1:Few, and 1:1 in collaboration with Sales teams.Cross-sell and upsell customer campaigns introducing existing customers to the value of premium products.Coordinate marketing strategies across multiple channels while testing messages, channels, and opportunities.Partner with CSMs and customer marketing to support customer retention goals.Partner with internal stakeholders and analytics teams to track, analyze, and report initiative performance against key KPIs and budget.
Communicate status, action items, results, and deliverables across cross-functional departments.Work with Sales teams on lead follow-up.Closely track marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities.For this role, we are seeking people with the following experience:5+ years experience working in growth marketing, mid-market, or a similar role (B2B, preferably in Technology/SaaS).Experience in building and executing growth marketing strategies.Experience in customer retention.Experience in developing and executing full funnel, end-to-end marketing campaigns.Serious bonus points if you have:Experience in the Architecture, Engineering, or Construction industries.Familiarity with Mid-Market.Why you'll love working at Nearmap:We move fast and work smart; often wearing multiple hats.
We adapted to remote working with ease and are continually looking at ways to improve.
We're proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.In addition to your annual leave, Nearmap offers 4 additional "YOU" days to take off quarterly!Company sponsored volunteering days.Generous parental leave policies for growing families.Work from Overseas Policy.Access to LinkedIn Learning.Access to discounted Private Health Insurance plans.Monthly wellbeing and technology allowance.Hybrid flexibility (for real - no set or mandatory days in the office!
).Nearmap subscription (of course!
).Snacks, drinks, and weekly catered lunches.Showers available for anyone cycling to work or lunchtime gym-goers!With us, you can map your career and see where our journey might take you.
With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find.
We've got so much more to share with you.
#J-18808-Ljbffr