Group Marketing Manager, CRM & Retention Direct Marketing & CRM (Marketing & Communications)
Full time
Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 17,500 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.
In Australia, Audika has over 350 clinics who provide hearing services to our valued clients. We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.
Role Purpose:
Responsible for planning, successful execution and follow up of a diverse range of customer retention and continuity campaigns. Owns the segmentation and management of the CRM database and has responsibility for creating, mapping and activating multiple consumer journeys. Responsible for ensuring that our relationship with consumers from acquisition of lead details through to the retail experience is insightful and impactful. Responsible for building and increasing brand awareness and brand consideration. Key Accountabilities:
CRM
P&L - Responsibility for reaching or exceeding budgeted financial goals. CRM Strategy - Responsible for the development of the CRM strategy and optimisation of existing continuity programs. Campaign Planning & Execution. Campaign Analysis. Brand
Campaign Management. CRM brand. Communication Plan. Trade Marketing. Qualifications:
Essential: Undergraduate degree (Marketing, Communications or business).
Skills and Abilities:
Strong level of ability in delivering Direct Marketing, Lead Generation, Brand and CRM strategy. Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously. Strong analytical and technical abilities with the ability to turn numbers and insights into actions. Problem solving skills with the ability to make recommendations and decisions. Effective verbal and written communication on all levels and both internally and externally. Strong knowledge and experience in digital marketing automation. Demonstrated experience in working closely with Sales Teams to deliver on key sales objectives. Experience:
10+ years marketing experience including a significant share of that time leading, developing and executing CRM marketing strategies. Strong direct response marketing experience in an environment generating lead, ideally for a retail network. Significant experience in CRM systems e.g. Salesforce, Microsoft CRM or SAP CRM preferred. Knowledge and experience with call centre operations an advantage. Experienced in designing & documenting workflow processes. Retail, Insurance, Financial Services or Health Care Marketing background preferred. Experience managing a similar sized team of marketers. What's in for you:
Permanent Full time. Competitive salary + Super + performance incentives. Supportive and fun team. Professional development through clear career path and professional training. MyRewards program – a program that offers discounts to more than 300 retailers and services across Australia. Online Wellbeing centre – a platform offering activities, workouts, meditations, nutritional and financial advice – everything you need to live a healthier and happier life. #J-18808-Ljbffr