Group Marketing Manager, Acquisition

Responsible for the creation and growth of our multi-channel lead generation programs across Audika Australia, you will be the brand custodian for Audika, building and creating a brand that is the envy of our peers and a leading hearing healthcare brand in Australia. You will develop and execute strategies to increase market awareness and create demand, filling our clinics through targeted acquisition campaigns. Additionally, you will plan, manage, and successfully implement marketing campaigns that improve brand awareness, ensure brand consistency, increase consideration of the brand, and prompt consumers to have a hearing test in our clinics. You will manage and lead the acquisition and digital campaigns to meet the acquisition targets set by the business, develop channel strategies to meet our new customer acquisition goals, and track and analyze the performance of all advertising campaigns.
Key Accountabilities:
Brand Management and Control
Project and Traffic Management
Campaign Planning and Implementation
Budget & Financial Management
Campaign Communications & clinic Implementation
Leadership
Qualifications & Experience:
Undergraduate degree (Marketing, Communications or business) Essential
Minimum of 5+ years marketing experience
Must be experienced in the development & execution of an acquisition marketing strategy
Strong direct response marketing experience in an environment generating leads
Retail, Insurance, Financial Services or Health Care Marketing background preferred
Experience managing a similar sized team of marketers
We are offering:
Hybrid working (3 days in the office + 2 days working from home)
MyRewards' program – a program that offers discounts to more than 400 retailers and services across Australia
Online Wellbeing centre – a platform offering activities, workouts, meditations, nutritional and financial advice
Employee Assistance Program
Novated leasing
Birthday and Christmas gifts
About Audika Group
The Audika Group is the hearing care division of Demant and we are one of the world's leading hearing care retailers with more than 3,500 clinics in 25 markets. If you join our team, you are guaranteed an inspiring and motivating working environment in a highly international environment. You will work with a variety of different countries, cultures and perspectives, in close collaboration with amazing and committed colleagues.
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