Be a part of sharing special places and shaping lasting memories with Australia's leading experiential tourism business. About Journey Beyond Australia's leading experiential tourism group, Journey Beyond, is privileged to operate 14 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond's impressive tourism brands include iconic trains The Ghan, Indian Pacific, Great Southern and The Overland; premium small-group outback operator Outback Spirit; the historic Telegraph Station, barefoot luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; and our tallest members, Melbourne Skydeck and Eureka 89.
Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.
About You You will have a passion for creating brand fame, travel and storytelling, have relevant marketing & communication qualifications and previous communications or public relations experience within a large multi-brand or hybrid organisation and/or customer-facing travel and leisure brand.
You will be familiar working with media monitoring platforms/providers and have an extensive contact book of consumer and travel journalists and producers with Australia's major broadcasters and publishers.
Exceptional written and verbal communication skills, plus an unrivalled eye for detail is a must, along with strong people skills and ability to form close working and professional relationships.
In addition to this you will also have:
Experience with content strategy and creation, Ability to oversee, manage and mentor team members Excellent project management experience with the ability to manage internal and external stakeholders Crisis Management and critical incident media response experience Budget planning & management This is a fast-paced environment so you will work well under pressure and be able to meet tight deadlines with a high attention to detail.
About The Role A newly created role, as the GM Communications you will be the strategic lead for all PR Communications and Content Marketing across the portfolio of businesses within the Journey Beyond Group.
The ultimate objective is to drive innovative communication initiatives building a positive and world-class brand positioning for the group brand, individual brands for all stakeholders of all businesses. In shaping public opinion of Journey Beyond and its brands, this role will lead content plans across all media platforms, from innovative brand activations and integrations, press releases, brand awareness content, brand fame events, specific marketing campaigns, social media editorial content and general communique.
Key responsibilities will include:
Leverage and foster positive media relationships within the travel, leisure and trade industry media, developing compelling story-pitches to grow earned media value and audience reach Develop an annual PR strategy and tactical plan for the Journey Beyond Group and contribute with ideation and innovative ideas to the individual brand marketing plans with PR targets, brand fame ideas and initiatives that will contribute to annual marketing objective and business priorities Seek out new ways to grow awareness for the Journey Beyond brands through both traditional and emerging media channels Develop category leading event ideas and creative launch initiatives to support major company and brand announcements or milestones Crisis Management - handle media queries and oversee corporate and consumer communications during occasions or brand and operational disruptions, incidents or crisis Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them What We Offer General discounts on Journey Beyond travel and experiences Study Assistance Policy Employee Referral Policy Parental Leave program Purchased Leave policy Private Health discounts Employee Assistance Program Discounts on Journey Beyond merchandise Flexible working environment How to Apply This is an amazing opportunity to work in a dynamic, growing tourism business.
If this sounds like the opportunity, you have been waiting for and you feel you have the right skills and experience then we welcome your application.
Apply now. Join us!
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