Digital Performance Manager - Partnership Lead Generation Norwest NSW 2153, Australia Req #67
Thursday, 2 January 2025
Greenstone is a leader in the sales and distribution of insurance products under a portfolio of credible owned and white-labelled brands.
Brands include Real Insurance, RSPCA Pet Insurance, Guardian, Australian Seniors Insurance Agency and Choosi.
We aim to make a positive difference in people's lives by providing quality solutions that help people protect the things closest to them.
The Digital Performance Manager - Partnership Lead Generation is responsible for managing Greenstone's performance marketing activities to deliver high-volume, low-cost lead generation through 3rd party partnerships and/or in-house brands, across local and international markets.
Acting as a key liaison between the Brand, Creative, and Analytics teams, you will drive profitable growth and channel expansion for our low-cost digital lead generation campaigns particularly around, but not limited to, Native Platforms like Taboola/Outbrain, and social platforms like Meta and TikTok.
Your sound understanding of the digital landscape and performance marketing will allow you to maximise digital investments, ensuring we meet key performance metrics, CPL/ROI targets, lead volumes, revenue, and profit goals.
You will create a framework for success in managing a diverse range of partners, as well as helping to deliver a strategy for in-house lead gen activity.
This is a great role for anyone who has a strong passion for performance and has proven strong communication and project management skills.
You will be instrumental in driving forward this emerging lead source, fleshing out the strategy and roadmap, and driving incremental profit with enterprise budgets to match.
What are we looking for?
5+ years' experience in digital marketing and 2+ years in a comparable digital acquisition and performance role Tertiary level qualifications (e.g.
bachelor's degree or higher) in a relevant marketing or business discipline Proficient with Performance marketing best practices and preferably Facebook, Taboola and TikTok certified Extensive digital marketing experience combined with a broad range of channel experience in digital marketing in service-based companies, preferably in financial services Proven negotiation and relationship development experience and an ability to manage stakeholders Proven ability to manage budgets and to ensure value in marketing expenditure Experience in developing project roadmaps, reporting and creative testing plans Strong analytical skills and ability to relate results to business objectives Demonstrable passion for social media and/or programmatic display, and its development in the market Self-motivated and thrives in a fast-paced environment Creative strategic thinker with an entrepreneurial approach Proficient in using Microsoft Office tools, particularly Excel Has previously managed a testing roadmap or project manages the development of LPs and Creative assets Able to thrive in a team environment where collaboration is key Strong people skills and ability to confidently build relationships and present and report to clients Ability to multi-task, organise, prioritise and structure workload Digital Marketing qualifications, Analytics, or other digital performance platforms Experience in the management of a multi-brand and multi-product digital marketing strategy Experience in affiliate, social and email marketing Excellent time management skills and ability to manage a diverse portfolio of clients or stakeholders JIRA or similar project/task management software Our Promise to Our People
We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work.
We recognise that our colleagues are the key to our success.
That's why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer:
Fantastic employee benefits including flexi days, flexible working, annual $1200 travel/parking allowance & more State of the art building facilities including a dedicated & subsidised on-site company café (weekly free lunch) & on-site gym Health & well-being initiatives and programs Opportunity to take part in in-house leadership & emotional intelligence workshops Quarterly award functions and a grand annual conference to recognise our people Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks) Location
Great central location in Norwest Business Park, Norwest, only a short walk from Norwest Metro station and also direct bus access from Parramatta and Blacktown.
Apply Now
If this role interests you, we would love to hear from you!
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