Since our founding in 2011, Grace Loves Lace has revolutionised the bridal industry, redefining what it means to be a modern bride.
Launching as a visionary e-commerce-only brand, we embraced bold innovation - and it transformed the industry!
Today, we've expanded our reach across four continents, with 26 stunning global boutiques, shipping to over 80 countries, and establishing a strong global wholesale presence.
At the heart of it all is our global Head Office in Burleigh Heads on the Gold Coast - a creative hub where innovation meets excellence.
We're now seeking an experienced Senior Brand Manager to continue shaping and stewarding our brand's identity, working closely with our Founder & Creative Director and the CMO to shape the future of our brand.
About the Role:
As the Senior Brand Manager , you will lead a small, dedicated team, driving brand strategy, creativity, and consistency across all touchpoints to foster brand loyalty, engagement, and support our continued growth.
Your role will be pivotal in amplifying the unique essence of Grace Loves Lace and creating an enduring connection with our target audience.
Strategic Brand Leadership: Develop and execute a global brand strategy that aligns with business goals and resonates across regions.
Team Leadership: Inspire and mentor the Brand Marketing team, fostering creativity and collaboration.
Brand Identity & Messaging: Oversee visual identity, maintain an authentic brand voice, and ensure consistency across all channels.
Content & Social Media: Lead content creation, oversee social media strategy, and drive engagement.
Campaigns & Events: Plan and execute impactful campaigns, photoshoots, and events.
Partnerships & PR: Cultivate relationships with media, influencers, and collaborators to expand brand reach.
This is a full-time head office-based role.
We are open to candidates willing to relocate to the Gold Coast.
About You:
We are looking for a results-driven professional with a passion for storytelling, branding, and leadership.
You must be able to balance the creative and business/commercial aspects of this role effectively.
You must also excel at collaborating and seek to inspire and lead your team!
Experience & Skills Required:
8+ years in senior brand/creative manager roles (experience within fashion or lifestyle industries is preferable).
Proven leadership and team management skills.
Bachelor's degree in marketing, Communications, Business, or a related field.
Expertise in digital marketing, social media trends across global markets, and omnichannel strategies.
Strong storytelling, with an ability to translate brand values into engaging campaigns and experiences.
Familiarity with tools like Adobe Creative Suite, Asana, and analytics platforms.
Visionary thinker with a creative edge.
Data-driven decision maker.
Collaborative and adaptable leader.
Aligned with Grace Loves Lace's values and mission.
Our Benefits:
Enjoy the picturesque location of working in our global head office located in Burleigh Heads.
Substantial product discounts of 30% to 50% for yourself, your direct family, and friends.
Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers.
Take advantage of Car Novated Leasing/Salary Packaging options through Flare.
WFH options available (1 day per week).
Join a highly passionate team within an international business.
Enjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment.
Although we value the time and effort you have taken to apply for this role, we will only be contacting candidates who have been successful at progressing through to interview stage.
Thank you in advance for your time and consideration in joining GLL.
Grace Loves Lace has always been, and always will be, committed to providing an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers.
We are committed to equal opportunity and recruitment decisions are based on merit and business needs.
We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances.
Reasonable adjustments are available to qualified individuals.
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