Trilogy Care is Australia's fastest-growing provider of the Federal Government's Home Care Package (HCP) program. Our innovative self-management model rooted in the principles of choice and excellence aims to deliver greater choice and value to our care recipients. This ensures they spend less on management fees and more on long-term care services that truly reflect their individual needs.As a vibrant and dynamic organisation, we are dedicated to supporting older Australians to remain in their own homes, embodying our commitment to wellbeing and integrity. We believe our work is about making a meaningful impact on the lives of our care recipients and their families, whilst also fostering ownership amongst our team members. At Trilogy Care, we take immense pride in creating a progressive and fulfilling workplace for our dedicated employees, championing innovation and ensuring a supportive, rewarding environment where everyone can thrive.About the RoleWe are seeking an outstanding General Manager – Marketing and Brand to help lead our next phase of growth. This pivotal role will be responsible for overseeing the strategic development, implementation, and optimisation of marketing initiatives across the Trilogy Care Group. You will manage the marketing budget, optimise customer acquisition costs (CAC) and return on investment (ROMI), to deliver a high volume of qualified leads to the sales team. You will focus on the efficacy of various marketing channels and optimising them for conversion.In addition, you will lead brand campaigns and manage agency relationships to maximise outcomes. This role involves driving market orientation, segmentation, targeting, and positioning efforts across multiple brands within our group portfolio. You will be a key member of the senior leadership team, reporting directly to the executive team, ensuring alignment with company goals, providing insights on performance and innovating solutions for growth. Leadership of a diverse marketing team and fostering cross-departmental collaboration will be essential to your success.Job DescriptionLead the evolving Trilogy Care Group marketing strategy.Optimise the deployment of marketing budget, reporting on key metrics such as CAC, ROMI, and lead conversion rates.Oversee and manage brand awareness, ensuring effective collaboration with agency and maximising return on relationships.Lead digital marketing initiatives, with a focus on SEO/SEM, PPC, and social media strategy, ensuring channels are optimised for lead generation and conversion.Oversee the planning and execution of large-scale events, including exhibitions, expos, and community roadshows.Develop and manage market orientation, segmentation, targeting, and positioning strategies to optimise company objectives.Provide effective leadership to a diverse team of marketing specialists, ensuring high-level performance and fostering collaboration with the senior leadership team.Skills and ExperienceProven experience as a GM of Marketing, Head of Marketing, CMO, or in a similar senior marketing role.Strong commercial acumen with experience optimising marketing budgets and reporting on CAC, ROMI, and lead conversion KPIs.Demonstrated expertise in brand management, including running high-impact awareness campaigns and managing agency relationships.A deep understanding of digital marketing, including PPC, SEO, SEM, and social media channels, with a proven ability to measure and optimise for lead conversion.Extensive experience in event management, covering a range of large-scale and community-based events.Proven ability to lead and inspire a diverse marketing team, with excellent reporting and communication skills.Strong market orientation and experience with segmentation, targeting, and positioning strategies.QualificationsBachelor's degree in marketing, communications, or a related field.Minimum 10 years' experience in senior-level marketing roles, including leadership of large, complex teams and budgets.Trilogy BenefitsNew and expansive King Street office with excellent facilities, close to multiple transport options, cafes, restaurants and supermarkets.Enjoy a vibrant team culture and active social events calendar.Opportunities for career mapping within your role and career progression within the company.Total support from your managers and accessible services that will help you thrive in both your work and personal life.EAP support for you and your immediate family members.Discounts available to employees to assist with general costs of living such as groceries, fuel, bills, active and wellness.Mandatory RequirementsCurrent federal police clearance (not older than 12 months).Evidence of Australian work rights (passport, birth certificate, etc.).Unlock your Potential with Trilogy CareJoin a purpose-driven team to build a Trilogy Care legacy that values Choice, Excellence, Integrity, Ownership, Innovation, and Wellbeing. We are dedicated to making a positive impact on the lives of our care recipients, their families, and our team! This purpose-led work, combined with our commitment to continuous improvement and positive change, will help unlock your potential and take your career to the next level.This is an exciting opportunity for a high-calibre marketing leader to drive high-quality lead generation and brand recognition within a fast-growing industry. If you have a passion for strategic marketing and delivering results, we encourage you to apply.
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