As a Digital Marketing Strategist for AdRoll, you'll dive deep into the rapidly expanding Foreign Exchange and Cryptocurrency verticals, driving insights and trends that empower our Account Managers to thrive. You'll have a direct impact on helping clients unlock growth in these high-energy, constantly evolving markets.
This role is all about combining your knowledge of foreign exchange (FX) and crypto markets with your passion for digital marketing to fuel online engagement and help our clients win big. You'll be the go-to expert, turning trends into actionable insights, creating powerful customer-facing resources, and enabling our account management team to crush their retention and growth goals. By bridging the gap between AdRoll's innovative tools and our Account Managers, you'll be crafting compelling stories that leverage both internal and external data trends.
This is a 6-month temporary position with the potential to convert to a full-time permanent position in 2025.
This role is open in Sydney or Australia Remote. The impact you'll make: Market Analysis: Monitor online trends, economic indicators, and geopolitical events that impact FX markets to identify marketing opportunities. AdRoll analysis: Use internal tools to provide insights on key metrics for current FX customers and merge this with findings from market analysis for a concise and polished client-facing product. Digital Strategy: Advise on recommended digital marketing strategies tailored to the FX market, focusing on SEO, PPC, social media, email marketing, and content marketing. Content Creation: Produce high-quality, relevant content (slides and one-pagers) that educates and engages our key customers about FX trends and strategies, in AdRoll branding. Reporting: Prepare detailed reports on digital marketing performance, market trends, and campaign ROI, presenting insights and recommendations to stakeholders. Attribution expert: Experience in attribution challenges and stay across industry trends and resources in this area, joining meetings to deliver this to the customer. Skills you'll bring: Bachelor's degree in Marketing, Finance, Economics, Digital Media, or a related field. Professional certification (e.g., Google Analytics, Google Ads) is a plus. Minimum of 1-2 years of experience in digital marketing. Knowledge of FX trading and financial markets, including regulatory requirements. Experience translating data into polished, customer-facing content (slides, one-pagers, etc.) using Adobe Creative Suite or other graphic design tools. Strong analytical skills and experience with digital marketing analytics tools. Excellent written and verbal communication skills. Ability to work under pressure and meet tight deadlines. Strong organizational and project management skills. A deep understanding of online marketing principles and practices. Ability to think strategically and creatively to solve marketing challenges. Detail-oriented with a strong focus on delivering measurable results. Support APAC and EMEA teams with their resources and training, may need to work flexibly between time zones, one or two days a week. Benefits and perks: Great salary, equity, and a health insurance subsidy. One month of paid time off and work/life balance. Ample opportunities to volunteer with local organizations with NextRoll Gives Back. For additional benefits not mentioned, visit our Careers page. About AdRoll: AdRoll is a marketing and advertising platform that helps B2C businesses grow revenue and optimize multi-channel campaign performance. Make web ads, social ads, and email work together and more effectively run, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyses real-time advertising data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc.
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