Executive General Manager, Marketing & Membership Posted: 31/10/2024
Closing Date: 29/11/2024
Job Type: Permanent - Full Time
Location: Melbourne
Job Category: Marketing
About the organisation: Melbourne Royal is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities.
Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for:
Showcasing food and beverage, produce and producers Presenting premier events, including but not limited to the Melbourne Royal Show Activating and creating vibrant event spaces at Melbourne Showgrounds.
Every experience with our organisation and our people is designed to bring a smile to your face.
From being a valued member to the awards, events and the venues we manage along with every other professional service we provide.
We are cultivators of happiness.
In 2021, our organisation rebranded from the 'RASV' to 'Melbourne Royal' to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023.
The rebranding to Melbourne Royal maximises our opportunities for business growth – developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs.
Job DescriptionWe are on the search for an experienced Executive General Manager, Marketing & Membership to lead a high performing team to maximise the appeal and success of marketing and communications to drive customer acquisition and retention, build brand equity and grow membership.
Reporting to the CEO, the Executive General Manager, Marketing & Membership will be a member of the Executive Leadership team and will lead a team to deliver and manage the following core areas of the business:
Programs and Products: Membership Ticketing / Admissions HeritageServices to support business operations: Marketing including advertising, promotions, and digital and social mediaPR, Media, and Communications Brand management Market Research Desired Skills and ExperienceWhat are we looking for?
We are seeking an outstanding candidate who has tertiary qualifications in Business, Marketing, Events or equivalent, deep knowledge and credible experience in venue and event management, strategic leadership and people management skills, in addition to a proven track record in operational planning, budgeting and project management within a marketing environment.
In this role you will be responsible for all aspects of marketing, brand, and customer experience across Melbourne Royal.
You will develop strategies and annual plans to programs, products and services to service business operations and support other related marketing objectives.
You will lead the research and insights to understand sentiment, trends, barriers, and growth opportunities to amplify brand awareness and engagement with consumers and relevant business and industry sectors (food, ag, beverages).
You will oversee the execution of marketing campaigns, ensuring they are aligned with Melbourne Royal's brand values and objectives.
You will collaborate closely with cross-functional teams, including sales, events and community engagement, to create cohesive and impactful marketing initiatives.
To be successful in the role you need to demonstrate business acumen and be a catalyst for effective change management, have strong analytical skills and experience applying your outstanding oral, written and interpersonal communication skills.
What is in it for you?
We offer a fun and supportive culture as well as a wide range of benefits including onsite car parking, income protection, the opportunity to attend events at Melbourne Showgrounds and support flexible working.
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