Executive Director, Future Students And Marketing

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Join Swinburne University of Technology as Executive Director, Future Students and Marketing 5-year fixed term contract/ Hawthorn location Attractive salary + 17% super Swinburne University of Technology is seeking an innovative and strategic leader to join our senior leadership team as the Executive Director, Future Students and Marketing (ED, FS&M).
A leader prepared to disrupt the sector and who embraces the learnings that come from failure.
In this pivotal role, you will leverage your expertise in higher education trends, student acquisition, marketing, and digital transformation to enhance Swinburne's reputation and drive sustainable, diverse, and profitable student demand both locally and internationally.
As the ED FS&M, you will lead a high-performing, dynamic team responsible for all aspects of student recruitment, admissions, and marketing, including the custodianship of the Swinburne brand.
You will ensure that Swinburne's Vocational Education and Training (VET) and Higher Education (HE) offerings resonate strongly with prospective students, aligning with market needs and the university's strategic goals.
Your bold leadership will shape Swinburne's domestic and international student acquisition strategy, pushing the boundaries to build brand awareness, drive leads and convert interest to enrolments across various channels.
You will ensure that recruitment partnerships, commercial agreements, and marketing campaigns drive the recruitment of highly qualified student cohorts.
As a senior leader, you will foster a collaborative, growth-focused culture and work closely with the Deputy Vice-Chancellor, External Engagement to achieve Swinburne's objectives, while contributing to the university's future success.
You may also deputise for the DVC EE as needed.
If you are a forward-thinking, results-driven leader with a passion for higher education and brand strategy, we invite you to apply and join us in shaping the future of Swinburne University of Technology.
Apply today and lead the way in shaping the future of higher education.
About You To be suitable for this role you will need to have experience in the below key accountabilities: Proven strategic, analytical, and conceptual skills with the ability to structure and convert strategies into compelling and achievable work programs.
Extensive experience (typically 10+ years) in higher education marketing, recruitment, or related areas, with a track record of success in leadership roles.
Strong understanding of global student recruitment trends, digital marketing, branding, and market analysis.
Demonstrated success in developing and implementing strategies that disrupt a market, build brand and reputation and drive student demand.
Proven strategic planning skills, with an ability to conceptualise issues, understand influencing factors in service environments, develop creative solutions and plan implementation processes that deliver against set objectives.
Qualifications A relevant postgraduate qualification and extensive management and leadership experience.
A combination of educational experience and leadership/ work experience.
(The position may be filled by either an appropriately qualified and experienced academic or professional) About Swinburne University of Technology Swinburne Horizon 2025 draws upon our understanding of future challenges.
With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university – one that is truly of Technology, of Innovation and of Entrepreneurship.
We are committed to a differentiated university proposition in education and research, so that: Every Swinburne learner gets a work experience  Every Swinburne graduate gets a job  Every Swinburne partner gets a tech solution  Swinburne is the prototype of global best practice  The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.
To Apply   Please submit your CV and cover letter addressing your suitability for this position.
To review the Position Description and to apply, please scroll down to the bottom of the page.
If you are viewing this advert from an external site, please click 'apply' and you will be redirected to Swinburne's Jobs website to access the Position Description at the bottom of the page.
Please Note: Appointment to this position is subject to passing a Working with Children Check.
If you are experiencing technical difficulties with your application, please contact the Swinburne Talent Acquisition Team on ******.
Applications Close: Friday 10th January 2025 at 12pm.
Swinburne offers flexible working options contained in our leave and parenting/carer policies to support work-life balance.
Diversity, Equity and Inclusion  Swinburne has become a world-class university, driving social and economic impacts through science, technology, and innovation.
As a dual-sector university, our vision is for people and technology working together to build a better world.
Central to our vision is our commitment to diversity, equity, and inclusion.
We pride ourselves on being an equal opportunity employer focused on attracting, retaining, and developing great talent.
We work to remove barriers related to gender identity, culture, ethnicity, sexual orientation, disability, and age.
We strongly encourage applicants from diverse Aboriginal and Torres Strait Islander communities.
Our Moondani Toombadool Centre leads our Indigenous education and culture at Swinburne, guided by community wisdom and leadership.
We support applicants with disabilities.
Adjustments can be requested at any time during the recruitment process.
For Reasonable Adjustment requests, including accessible formats for the PD, application form or any other document, please contact at ****** or call +61 3 9214 3550.
Victoria's Commitment to Action: Improving international student employment outcomes As a signatory to Victoria's Commitment to Action, Swinburne seeks to remove barriers to international graduate employment.
We welcome and encourage applications from international graduates.
As a Circle Back Initiative Employer, we commit to responding to every applicant.
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