At OMG, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia's best-rated and most revered marketing agency.
We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia's first-choice agency for digital marketing solutions.
We are seeking a talented and experienced Email Marketing Lead to spearhead our email marketing strategies.
As the Email Marketing Lead, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.
Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.
Responsibilities would include:
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Minimum Requirements:
3-5 years experience as an Email Marketing Specialist or Digital Marketing Specialist
Hands-on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
BSc degree in Marketing or relevant field
The Perks:
Work flexibility & hybrid working
Paid parental leave
Birthday and volunteer leave
Ongoing career development and training programs
Salary packaging benefits
Pet-friendly and vibrant office atmosphere
Barista-style coffee and engaging social events
Recognition through service awards
Our Commitment to You
We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace.
Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency.
OMG is an equal opportunity employer committed to diversity and inclusion.
More on our Unique Culture
At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritize maintaining a culture where everyone feels valued and connected.
Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie.
Supportive Environment: Our team is characterized by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish.
Growth Mindset: While we're proud of our accomplishments, we're also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers.
Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together.
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