The Role
Are you an expert in email marketing, eCRM best practices, and front-end web development? We're looking for a technical specialist who thrives in both creative and production spaces, bringing expertise in responsive email design, coding, and dispatching. As an integral part of our new digital team, you will be responsible for producing, proofing, testing, and troubleshooting dynamic HTML emails, ensuring they meet brand and current code standards.
Responsibilities Email Reboot & Optimization: Review and clean the email backlog, implementing strategies to streamline and automate production.Growth Hacking: Identify and execute growth-driven strategies for their email and messaging channels.Best Practice Leadership: Lead the way in email best practices, delivering a roadmap for evolving eCRM.Operational Efficiency: Optimize current email processes and map a pathway to an upgraded eCRM tech stack.Collaboration: Join the digital technology team to bring innovative, user-centered solutions to life.Must-Haves Self-Starter: Be the go-to expert for end-to-end email production, from ideation to delivery.Technical Proficiency: Experience with eCRM and web production across desktop and mobile environments.Team Player: Adaptable and comfortable working through ambiguity.Leadership: Act as the single point of engagement and Subject Matter Expert (SME), ideally with experience in agency environments.Strategic Thinker: Balance hands-on work with big-picture insights to drive best practices.Test & Learn: Design and manage testing strategies to drive continuous improvement.Scope of Work Center of Excellence: Build and develop best practices for email operations.Workflow Management: Oversee end-to-end email production, from briefing to build to performance analysis.Optimization & Strategy: Design and execute strategies to enhance the eCRM, supporting business goals.Stakeholder & Agency Engagement: Streamline ways of working with internal and external partners.Roadmap Alignment: Ensure email tech and messaging align with their personalization and engagement objectives.What Success Looks Like A streamlined email process with reusable digital assets and templates that drive efficiencies, reduce costs, and improve member engagement. You'll lead the charge in messaging communications, fostering member engagement and growth.
Ready to make an impact?
If you're passionate about leveraging eCRM to build meaningful digital experiences and want to take ownership of a critical channel, we'd love to hear from you!