About Brand Collective
Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!
The opportunity
As the Ecommerce Manager for Reebok, you will be responsible for the day-to-day operations of our ecommerce website and marketplace channels. You will oversee digital marketing execution, website trading, and ongoing optimizations to drive sales and profit in line with Reebok's brand strategies and objectives.
Key Responsibilities: Trade & Operate Brand Digital ChannelsManage day-to-day operations of the Reebok ecommerce website and marketplace channels, aligning with brand marketing and product plans.Coordinate site updates, promotions, product uploads, and categorization to support monthly product drops.Ensure merchandising strategies are effectively implemented, including organizing product categories, designing seasonal campaigns, and highlighting best-sellers or new arrivals.Partner with Studio & Creative teams to produce web photography and digital creative assets.Collaborate with the Digital and Supply Chain teams to ensure timely order fulfillment and maintain quality of delivery.Work with marketplace partners to ensure Reebok is represented accurately and products are published on time.Monitor and measure channel performance; present weekly trade results, insights, and recommendations to stakeholders.Uphold quality standards and service levels across all customer touchpoints.Website Improvements & OptimizationsIdentify opportunities to increase sales, profitability, and enhance the online customer experience.Drive conversion rate growth through ongoing UX optimizations and by resolving site issues.Use data and analytics to uncover strategic opportunities and areas for improvement.Collaborate with Customer Service to address and prevent recurring issues, ensuring a seamless customer journey.Test new features or functionalities on the website to enhance user experience and support business goals, ensuring thorough QA and minimal disruption.Lead A/B testing and other optimization efforts to improve website performance and customer engagement, including testing page layouts, product descriptions, and promotional messaging.Digital MarketingSupport Reebok's digital marketing initiatives across all paid channels.Create and execute EDMs (email direct marketing) aligned with brand marketing calendars.Build and manage automated customer journeys in Klaviyo.Track and analyze digital marketing performance to optimize spend and improve ROAS.Implement SEO strategies and enhancements to ensure continuous growth in organic search visibility.Collaborate with Brand Marketing teams to maximize creative assets and channel strategies.Qualifications & Experience Minimum 4 years' experience managing multiple ecommerce businesses, preferably in a multi-brand retail group with a focus on sports or fashion.Practical experience with Shopify, Klaviyo, and AP21 is highly desirable.Technical Skills Proven ability to trade ecommerce websites and marketplace channels.Deep understanding of ecommerce, retail, and digital marketing.Thorough knowledge of SEO, UX standards, and conversion optimization.Hands-on experience with CMS, OMS, ESP, and other retail technology platforms.Foundational knowledge of product development, supply chain, and IT.Just some of the perks we offer you Generous discounts for you and your family across Brand Collective's stable of brands! That's 50% off brands such as Reebok, Superdry, Clarks, Review, Hush Puppies, Everlast, Umbro, Elka Collective, Black Pepper and many more.RECENTLY LAUNCHED - additional discounts across our parent company, LK Group, including Daniel's Donuts, Hommey, LK Group Hospitality, Snooze, and many more!Pet friendly workspace - yes, you can bring your dog to work!Invitations to epic sample sales.Paid parental leave, volunteer leave, purchased leave program.Novated Leasing.Generous service awards.Employee Assistance Program with free access to Mental Health Professionals.and more!Apply today to bring brands to life
At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today with your current resume and optional Cover Letter.
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
Please note that our Support Office will be closed from 25th December to 6th January for the holiday season. During this time, we will be unable to review applications.
Rest assured, all applications will be reviewed when we return!
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