Benefits:
Global Pharma leader
Newly created role; Make it your own!
Own all strategic & tactical activities
Own all DTC initiatives
Pioneer a patient-centric brand & portfolio
Innovative, entrepreneurial & agile culture
Flexible & agile culture
High visibility role with global Pharma leader
Make your mark on the Australian healthcare landscape
The Company
This well-established business has achieved great success across the globe, disrupting the therapeutic area's status quo and significantly impacting both HCPs and patients. Their therapeutic offerings are second to none and they have revolutionised what is considered the new "normal practice" for patients.
Due to their impressive growth and success across the ANZ market, they are now expanding their team in Australia with this newly created, 'maverick' role that's tasked with driving all Direct to Consumer Marketing initiatives. This role is an industry first and reflects the agile & entrepreneurial culture of the company coupled with their drive to continuously uncover opportunities to address unmet patient needs.
The Role:
As the DTC Marketing lead for the ANZ operations, you will have the following responsibilities:
Devise & implement Consumer focused initiatives
Develop high impact Digital content
Develop multi-channel initiatives; increasing community awareness/engagement
Lead email marketing & social media activities
Oversee agency activity
Own website updates/improvement projects
Conduct ROI & post campaign analysis
Your Skills & Background:
3+ years DTC marketing experience
Healthcare industry experience adv.
Superior Digital Marketing capabilities
Proven track record of implementing high impact social media campaigns
Strong analytical/market research capabilities
Flexible, adaptive, agile and 'Can-do' attitude
Solutions focused, ability to think outside the box
How to Apply
Click apply or contact Marion Ludeking, Divisional Manager on ****** for a confidential discussion.
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