Marketing
Source:
uWorkin
JOB DESCRIPTION
Introduction
Now is the time to join LeavePlus, as we embark on the transformational process to become the leading digital regulator and administrator of an employee entitlement scheme.
Utilizing cutting-edge data and digital solutions, we're streamlining, automating, and elevating our processes. By harnessing technological advancements and refining our systems, we're committed to delivering a unique user experience for both our members and our team.
We're dedicated to empowering our workforce through continuous learning and professional development, recognizing that they are the driving force behind our transformative initiatives. Play a pivotal role in shaping our future as critical thinkers, innovators, and modern regulators.
Introduction
Now is the time to join LeavePlus, as we embark on the transformational process to become the leading digital regulator and administrator of an employee entitlement scheme.
Utilizing cutting-edge data and digital solutions, we're streamlining, automating, and elevating our processes. By harnessing technological advancements and refining our systems, we're committed to delivering a unique user experience for both our members and our team.
We're dedicated to empowering our workforce through continuous learning and professional development, recognizing that they are the driving force behind our transformative initiatives. Play a pivotal role in shaping our future as critical thinkers, innovators, and modern regulators.
Description
At LeavePlus we are focused on transforming our organisation to be at the cutting-edge of data problem solving and providing digital solutions to drive the successful regulation and administration of the Long Service Leave Scheme in Victoria. This new performance-enhancing role will advise the business on improvements and marketing insights to generate traction across a range of digital platforms.
Skills And Experiences
Reporting to the Data and Analytics Manager you will work closely with the product teams, marketing and technology teams to design strategic improvements to current digital campaigns and digital channels to optimise our reach and impact.
Key Responsibilities:
Analyse user data and behaviour to identify ways to improve our digital performance across channels
Develop dashboards, reports and presentations to educate stakeholders on how to maximise impact across digital platforms
Utilise data analytics tools to track key performance indicators and measure campaign effectiveness
Optimise digital advertising campaign effectiveness by leading planning, execution and display options across search, social and video choices
Tap into web analytics tools to track performance metrics aligned to KPIs
Contribute to development of digital content in support of marketing strategy
Stay across consumer behavioural analysis and trends to maximise campaign impact
Skills Required:
Demonstrated success in digital marketing campaign performance
Proven data analytical ability
Expertise across digital marketing tools (Otimizely, Hotjar, Data Dog, Adobe Analytics, Google Ads, Facebook Ads)
Understanding of SEO, SEM and other digital marketing strategies
Ability to optimise conversion funnels and drive customer acquisition via digital channels
Successful results in campaign performance analysis and growth success from marketing strategies
Qualifications:
Experience in A/B testing, landing page optimisation and conversion rate techniques
Digital marketing manager/lead or SME digital data analyst background preferred
Join Our Team:
If you a results-driven, data fuelled collaborator excited by digital advancements and familiar with keeping across key trends and the latest market insights across digital marketing tools and channels, don't miss out on this critical role in our high performing Data and Analytics team!
Application Process:
To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and potentially welcoming you to our team at LeavePlus.
Please note that employment at LeavePlus is conditional upon the satisfactory completion of a National Police Check and Right to Work check. Applications are open to those with permanent working rights in Australia. LeavePlus is proud to be an Equal Employment Opportunity Employer.
Promote local employment to your region, community or member organisation with a uWorkin Talent Community. Find out more .
#J-18808-Ljbffr
