Your role Are you a skilled Technical Digital Optimization & Personalization Specialist? Help us boost user engagement through using Marketing technology in simple, smart ways! This role is tailoring Tabcorp's content for App users using Adobe Target, API's, front end coding to enhance user experience and increase engagement and spend. What you'll do Use Adobe Target to build/adjust code for web experiences Oversee the creation, curation, and publication of high-quality digital content for Tabcorp's web and app platforms - ideally working with APIs & consuming JSON Payloads into the front-end stack Manage end-to-end content lifecycle for timely publication and relevance, ensuring consistency in messaging and branding. Lead development and execution of personalized content strategies to enhance user experience and drive audience engagement, using data-driven insights. Monitor & analyse content engagement, experimentation, and personalization effectiveness , providing reporting and insights to the business for continuous optimization. What you'll bring Solid background in digital publishing, content management, and optimization ~ building Martech code for web Proven track record in successful data driven personalization strategies. A/B & multivariate testing – allowing dynamic variations of content, layouts, and features. Experienced in Adobe suite, including tools including Adobe Target & Adobe Target Editor / Dreamweaver to optimize customer experience, especially in delivering real-time, relevant content. Strong tech skills in front end frameworks including JSON, CSS, HTML and ideally Flutter What you'll get The flexibility of hybrid working with team anchor days. Diverse leave options: cultural, volunteer, flexi, and 18-weeks parental leave. Access to our health and wellbeing app and Employee Assistance Program. Monthly employee social activities, competitions, awards and free tickets to events. Access to digital learning modules for continuous upskilling. Ongoing commitment to D&I through leading policies & initiatives. About Us Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better. To find out more about us and what we offer, visit our website. We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will: foster a respectful and inclusive working environment within your team; support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces. We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via ****** should you require any accommodations or adjustments to ensure your full participation in our recruitment process. Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant. #LI-NE1 #LI-NE1
