Job Type: Freelance (potential for long-term)
About Us: InApps Technology is a leading software development solutions provider, recognized globally for our innovative and customer-centric approach. We specialize in custom software development, IT staff augmentation, and BPO services.
Role Overview: We are seeking a dynamic and results-oriented Marketing Specialist with expertise in Digital Marketing, Branding, and Lead Generation to spearhead our marketing initiatives across key target markets: Australia, Europe, and the USA. This role involves supervising a small team (1-3 members) and ensuring the achievement of strategic marketing objectives.
Flexible working hours and the opportunity to work remotely.Competitive salary with performance-based bonuses.Long-term collaboration and growth opportunities based on performance.Potential equity offer for core team members.Job DescriptionKey Responsibilities:
Develop and execute marketing strategies to achieve the goals and objectives.Enhance brand awareness through innovative branding strategies and campaigns.Lead generation: Design and implement effective lead generation campaigns to capture and nurture leads.Supervise and mentor a small team to achieve marketing goals.Monitor, analyze, and report on marketing performance metrics, adjusting strategies as needed to meet targets.Objectives:
Lead Generation: Generate high-quality leads from 10 MQLs/month.Brand Awareness: Increase brand visibility and recognition in the target markets (leading in IT Staff Augmentation & Application Development Services).SEO Growth: Achieve top search engine rankings for targeted keywords (IT Staff Augmentation, Offshore Development Center, Application Development).Job RequirementsProven experience in marketing, specifically within the software development and BPO sectors.Strong understanding of digital marketing and SEO best practices.Demonstrated success in branding and lead generation.Excellent communication and team leadership skills.Ability to work independently and meet deadlines.Minimum 30 hours per week commitment, with a preference for full-time availability. #J-18808-Ljbffr