At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin. The role As our Digital Marketing Specialist, you'll lead the development and execution of innovative strategies to enhance user experience and boost conversion rates across digital channels. Collaborating with diverse teams, you'll implement data-driven enhancements to transform our performance marketing campaigns, particularly in email marketing and paid media. Your passion for driving growth and delivering excellent customer experiences will be key to your success in this role. What you'll be doing Plan and manage performance marketing campaigns on Google Ads, Facebook, and other digital platforms to meet revenue targets. Analyse user behaviour, website performance, and conversion metrics to identify areas for improvement. Optimise conversion rates through A/B testing, creative optimisation, and performance best practices. Continuously monitor key metrics like CPL, CPA, and ROAS to ensure campaigns are cost-efficient and effective. Create and manage a CRO strategy aligned with Prospa's digital marketing goals. Use data insights to make decisions that improve user experience and conversion rates. Develop and optimise data-driven email marketing strategies to drive engagement and conversions aligned with performance marketing objectives. Innovate email campaigns using segmentation, personalisation, and automation. Collaborate with sales channels and product tribes to develop touch point communications to enhance customer conversion. What you'll need to succeed Demonstrated experience in digital marketing and automation. Hands-on experience with Google Ads, Facebook Ads, and display campaigns. Proficiency in marketing automation platforms (e.g., Braze, Segment) and Salesforce CRM would be advantageous. Strong analytical skills to turn data into actionable insights. Excellent written and verbal communication skills. Proven stakeholder engagement and management skills. Proven ability to manage multiple projects while paying attention to detail. Experience in fast-paced sales environments with cross-functional collaboration. What we offer: As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it's a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled: Growth: There's something for everyone including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks. Wellbeing: Think fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional "Me Days" and access to holistic EAP coaching. Lifestyle: Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave. Impact: Join a business that cares and is recertified as carbon neutral. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups. Why Prospa? We're a Best Workplace in Technology for 2024! We embrace diversity in our people and our thinking. You'll find an environment where there's always something new around the corner. It's collaborative, inclusive and respectful. A place where we celebrate who you are, naturally. We're building the future of small business finance. Join us!
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