Digital Marketing Specialist

Details of the offer

As our highly valued Digital Marketing Specialist based in Brisbane, your role will be empowered to develop and execute digital marketing campaigns across owned and paid channels with the goal to generate new sources of traffic, leads, and sales to help grow one of Great Southern Bank's exciting new product offerings.
You will have real ownership of results with end-to-end campaign management accountability across all digital marketing channels including search, display, and social, with the opportunity to work alongside some of Australia's best marketers and use cutting-edge tools.
This role will see you collaborating with your peers in the marketing team, and with the digital team to develop detailed end-to-end reports to help both teams understand how their work is contributing to business success.
You will be a solution-oriented strategic thinker, who has experience running digital marketing campaigns and loves getting into the data.
You'll make an impact by:Planning, execution, and optimisation of Paid Search, Social, Display, and Affiliate campaigns with full ownership of results and performance for your product set within Great Southern Bank.Ongoing analysis of digital marketing channels to identify areas for increased investment for profitable volume, or areas where investment needs to be reduced for profitability.Managing and optimising campaigns to allocated budgets and business targets.To succeed in this role, you will have:2 plus years' marketing experience and business experience in a digital marketing or advertising agency (Financial Services experience desirable).Hands-on experience running digital marketing campaigns through Google Ads, Facebook Ads Manager and ideally experience with Search Ads 360, Campaign Manager 360 and Display & Video 360.Business/Marketing degree or similar tertiary level qualification.Why Great Southern Bank?Whatever your role with us, you'll be part of a force for good.
We're owned by our customers right here in Australia, so our success benefits everyday people and families.
Working at Great Southern Bank, you'll also enjoy a range of fantastic benefits, some examples include:
Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you, and professional wellbeing coaching.Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow.
Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.Helping you to achieve your financial goals and positively impact your family and community.
We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more!Imagine working for a bank that truly helps people.
You can.
Questions?
Please contact our Talent Acquisition team at ******
At Great Southern Bank, we're committed to building a strong, inclusive, and diverse workplace, where people feel a sense of belonging and are valued, connected, and respected.
We value diverse backgrounds, cultures, abilities, ideas, and experiences; recognising the benefits they bring to our work, our communities, and the way we help our customers.
We support and promote an inclusive culture through flexible ways of working, collaboration, and fair and equitable decision making that empowers our people to be at their best every day.
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