Digital & Search Marketing (Marketing & Communications) Full time We are seeking a skilled Digital Marketing Specialist to join our team in Canberra.
The ideal candidate is a strategic thinker with hands-on experience in digital marketing, including SEO, SEM, social media, and content marketing.
You will be responsible for planning, executing, and optimising digital marketing campaigns across various channels, working closely with our creative and technical teams to ensure successful outcomes for our clients.
Key Responsibilities Campaign Execution: Plan, implement, and manage digital marketing campaigns across various channels, including search engines, social media, and display advertising.
SEO Optimisation: Conduct keyword research, optimise website content, and implement on-page and off-page SEO strategies to improve search engine rankings.
SEM Management: Create and manage Google advertising campaigns, optimising bids, targeting, and ad copy to maximise ROI.
Social Media Management: Develop and execute social media strategies to increase engagement, grow followers, and drive traffic to client websites.
Content Marketing: Collaborate with the content team to create compelling and relevant content that supports campaign objectives and drives conversions.
Analytics and Reporting: Monitor and analyse campaign performance using tools like Google Analytics, providing insights and recommendations for optimisation.
Market Research: Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to improve campaign performance.
Qualifications Experience: Minimum of 3-5 years of experience in digital marketing, with a strong understanding of SEO, SEM, social media, and content marketing.
Skills: Proficiency in digital marketing tools and platforms such as Google Adwords, Google Analytics, Semrush, Ahrefs software.
Analytical Mindset: Ability to analyse data, identify trends, and make data-driven decisions to optimise campaign performance.
Communication: Excellent verbal and written communication skills, with the ability to create compelling marketing content and reports.
Project Management: Strong organisational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Creativity: A creative thinker who can develop innovative marketing strategies that resonate with target audiences.
Team Player: Ability to work effectively in a collaborative team environment and communicate with cross-functional teams.
What We Offer Competitive Salary: We offer a competitive salary commensurate with experience.
Professional Growth: Opportunities for continuous learning, professional development, and career advancement.
Creative Environment: Join a vibrant and supportive team of professionals who are passionate about digital marketing and innovation.
How to Apply If you're a digital marketing enthusiast with a proven track record of success, we'd love to hear from you! Please submit your resume and a cover letter outlining your experience and qualifications.
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