Digital Marketing Specialist - Club JetstarFull-timeBusiness Function: MarketingParent Business Function: Corporate & Support FunctionsTime Type: Full timeWorker Sub-Type: PermanentEntity: Jetstar Airways Pty LtdAbout Jetstar We're Jetstar. You may know us for our famous low fares, but did you also know that we've flown more than 400 million customers since we launched in Australia in 2004? In fact, each week we operate around 3,000 flights to nearly 40 destinations across Australia, New Zealand, Asia and the Pacific. And we're not just an Australian airline either - the Jetstar Group also includes Jetstar Asia and Jetstar Japan, and is one of the largest low-cost airline groups in Asia Pacific by revenue.
Digital Marketing Specialist – Club Jetstar works with the Club Jetstar product managers & digital marketing team to drive the Club Jetstar marketing strategy and implement complex multi-touch point, multi-channel, personalised digital campaigns. You will focus on the development, technical execution and optimisation of our membership program Club Jetstar, supporting from a marketing automation perspective with channels such as email & push notifications. This role will support and implement digital marketing strategies to acquire new members and retain existing members.
Reporting to the Digital Marketing Manager, Acquisition your key responsibilities will include: Implementation of multi-million-dollar Club Jetstar digital marketing programs across APAC that drive incremental revenue and increased member engagement.Working with the Digital Marketing Manager – Acquisition and Senior Digital Marketing Specialist – Club Jetstar to implement a seamless customer journey from joining Club Jetstar right through to member renewal.Working closely with the Club Jetstar product team to ensure consistent alignment and updates on all channel testing and implementation of campaigns.Drive multi-channel test and learn programs to optimise campaigns across the Club Jetstar landscape.In conjunction with the Digital Analyst, your team will measure and report on all campaigns with the goal of continuously improving strategy and revenue generation.Understanding of data analytics, including the concept of propensity data modelling and what it can deliver in terms of revenue and customer engagement to the program.To influence other departments, and team members across APAC on the revenue and customer benefits of Club Jetstar campaign strategies.Share and implement best practice learnings with stakeholders across Group.To be considered for this role we are ideally seeking the following skills and experience: Prior experience in digital marketing or CRM/marketing automation either in an agency or fast-paced client environment.2+ years' experience in marketing automation platforms such as Braze (preferred), Salesforce Marketing Cloud, Oracle Responsys or similar.Understanding of loyalty programs and customer lifecycles and how to drive revenue from this.Ability to manage competing tasks, priorities and stakeholders to execute all campaigns in a timely manner with a strong attention to detail.Exceptional problem-solving skills.Knowledge of HTML, CSS editing, or SQL would be a distinct advantage.Applications close Tuesday 14th January 2025 This is a challenging role and we will expect great results from the successful applicants. In return, you will get to be part of a smart, driven, high-performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry.
About Us The Jetstar Group has airlines in Australia, New Zealand, Singapore, Japan and Vietnam. Since launch in 2004, we have grown from a team of 700 to 7,600 and have flown more than 250 million passengers. Collectively we now offer more than 5000 flights a week to more than 85 destinations in 17 countries and territories across the Asia Pacific region, with a fleet of more than 130 aircraft.
Our Culture Jetstar is alive with a sense of adventure. Day in and day out, our teams search for new places to fly, new ways to add value and new ideas to improve performance. If you love the road less travelled, you'll love working here because ours is a team who innovate every day, thrive on delivery, support each other and celebrate our successes. You'll be supported to challenge, anticipate and explore while your work will connect people and enrich lives. We encourage diversity and aim to create an environment where our employees feel valued, respected and enabled.
Team members have access to heavily discounted fares to destinations all over the world – not only for team members, but for their favourite travel companions too. Our staff travel benefit includes discounts on airfares, accommodation, car hire and travel insurance for both domestic and international travel.
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