Digital Marketing & Partnership Specialist MOOMOO AU is seeking a dynamic and enthusiastic Digital Marketing & Partnership Specialist to join our growing team.
This role will focus on day-to-day engagement with Key Opinion Leaders (KOLs) and partners to enhance our brand presence and drive user acquisition.
Responsibilities: KOL & Influencer Management: Develop and execute comprehensive KOL marketing strategies Identify and recruit high-impact Key Opinion Leaders in finance and technology Design innovative collaboration frameworks with influencers Measure and optimize KOL campaign performance and ROI Build and maintain long-term relationships with top-tier influencers Performance Marketing & Growth: Design data-driven digital marketing campaigns Manage multi-channel performance marketing initiatives Optimize user acquisition strategies across digital platforms Implement advanced tracking and attribution models Conduct comprehensive A/B testing and conversion optimization Partnership Development: Identify and evaluate strategic partnership opportunities Negotiate and manage collaborative marketing agreements Develop partnership marketing programs Track and report partnership performance metrics Create scalable partnership ecosystem Market Research Conduct competitive market research Monitor emerging digital marketing trends in Australian fintech Develop actionable insights for marketing innovation Create comprehensive market intelligence reports Qualifications: 5+ years digital marketing experience in Australian market Financial services and fintech industry experience will be highly desired Proven track record in performance marketing Deep understanding of Australian digital ecosystem Expertise in KOL and influencer marketing Advanced data analysis skills Strong project management capabilities Keen interest in finance and investment markets Competitive salary commensurate with experience Performance-based bonuses Professional development opportunities #J-18808-Ljbffr