Digital Marketing & Partnership Specialist MOOMOO AU is seeking a dynamic and enthusiastic Digital Marketing & Partnership Specialist to join our growing team. This role will focus on day-to-day engagement with Key Opinion Leaders (KOLs) and partners to enhance our brand presence and drive user acquisition.
Responsibilities: KOL & Influencer Management:Develop and execute comprehensive KOL marketing strategiesIdentify and recruit high-impact Key Opinion Leaders in finance and technologyDesign innovative collaboration frameworks with influencersMeasure and optimize KOL campaign performance and ROIBuild and maintain long-term relationships with top-tier influencersPerformance Marketing & Growth:Design data-driven digital marketing campaignsManage multi-channel performance marketing initiativesOptimize user acquisition strategies across digital platformsImplement advanced tracking and attribution modelsConduct comprehensive A/B testing and conversion optimizationPartnership Development:Identify and evaluate strategic partnership opportunitiesNegotiate and manage collaborative marketing agreementsDevelop partnership marketing programsTrack and report partnership performance metricsCreate scalable partnership ecosystemMarket Research:Conduct competitive market researchMonitor emerging digital marketing trends in Australian fintechDevelop actionable insights for marketing innovationCreate comprehensive market intelligence reportsQualifications: 5+ years digital marketing experience in Australian marketFinancial services and fintech industry experience will be highly desiredProven track record in performance marketingDeep understanding of Australian digital ecosystemExpertise in KOL and influencer marketingAdvanced data analysis skillsStrong project management capabilitiesKeen interest in finance and investment marketsCompensation: Competitive salary commensurate with experiencePerformance-based bonusesProfessional development opportunities#J-18808-Ljbffr