Digital Marketing Officer

Digital Marketing Officer
Enquiries:
Position number: POS1126
Name: Luke ScottPosition: Team Leader CommunicationsPhone: 03 6323 3111
Town Hall, 18-28 St John Street Launceston
T 03 6323 3000
E ******
www.launceston.tas.gov.au
EmploymentInformationPackage
mailto:****** http://www.launceston.tas.gov.au/ Contents
Introduction 3
City of Launceston Organisational Directory 4
Organisational Values 5
Information for Applicants 6
Recruitment Steps 7
General Conditions of Employment 8
Position Description 9
Address all correspondence to:
Manager People and Culture
City of Launceston
PO Box 396
LAUNCESTON TAS 7250
Email address: ******
When emailing your application, attachments should be sent in either Word
(.doc/.docx), PDF (.pdf), TIFF (.tiff), JPEG (.jpg) or Excel (.xls/xlsx) formats.2

Introduction
2
Launceston is the regional hub of Northern Tasmania
and enjoys a rich natural and social history. Located at
the head of the picturesque Tamar Valley, the
Launceston region is renowned for its award-winning
features and friendly residents. Our city is human scale.
A series of green and wild spaces linked by heritage
streetscapes and thoughtful adaptions. A real blend of
old-world and new, tradition and innovation.
The City of Launceston municipal area covers an area of 1,405square kilometres with a population of around 71,000 residents.The City of Launceston is Tasmania's largest municipal councilin terms of population and revenue. Launceston boasts all themajor facilities of a much larger city, many of which are ownedand operated by the City of Launceston.
The City of Launceston is served by 12 Councillors, includingthe Mayor and Deputy Mayor.
Click here to view City of Launceston's strategic and annualreporting.
3
https://www.launceston.tas.gov.au/Council/Strategies-and-Reports City of Launcestonorganisational chart
The City of Launceston is recognised as
an Employer of Choice by the Tasmanian
Government.
An Employer of Choice
is a workplace that demonstrates
contemporary workplace practices and
provides outstanding support for its staff.
The Council employs around 570 employees
across a range of responsibilities.
Employment information package 4

Organisational values
At the heart of our organisation are our four organisational values.
Our employees are expected to adhere to, support and promote our
values at all times.
Our aim is to attract and retain people who share our values and want be a part of our positive
workplace culture. Before submitting your application please review our values and decide if
they are a good fit for you.
? We value clear and open
communication
? We support and encourage each
other
? We recognise individual needs,
experience and strengths
OUR PEOPLEMATTER
? We take pride in our work and
pursue a standard of excellence
? We genuinely listen, and value
collaborative relationships
? We strive towards the best
outcome for our community
? We make responsible and
WE CARE ABOUTOURCOMMUNITY
? We actively seek opportunities to
continuously improve
? We respect and explore different
ideas and perspectives
? We embrace change that leads to
positive outcomes
? We value innovation and creativity
WE BRING AN OPENMIND
? We show care for people and look
out for one another
? We speak up and support others to
be healthy and safe
? We take personal responsibility for
our own health and wellbeing
WE GO HOME SAFEAND WELL
Employment information package 5

Information for applicants
When applying for this position, you must provide the following documentation:
1. Covering letter
2. Statement addressing the selection criteria (highlighted criteriaonly)
3. Resume
The online Application for Employment can be accessed here(you will be asked to attach your supporting documentation)
1. Your covering letter should introduce you and explain why youare applying for the role.
2. All recruitment and selection decisions are based on merit. Themost suitable person in terms of skills, knowledge,qualifications, relevant experience, alignment withorganisational values and work attitudes is selected for theposition. Selection is based on the assessment of eachapplication in relation to the selection criteria identified in theposition description. The position description is included later inthis information kit.
The selection criteria consists of the qualifications, knowledge,skills, attitudes and abilities required to successfully performthe role. You must provide a statement that addresses eachhighlighted selection criterion for the role. Your statementshould include examples that demonstrate how you meet eachcriterion.
Please see information here on how to address the SelectionCriteria.
3. Your resume should provide details of your qualifications, workhistory, special skills, training and competency details andreferees, plus any other information that may support yourapplication. Be clear and informative. Include the names,position titles, addresses and telephone numbers of at least
If we can assist you with any reasonable adjustments in order to
submit your application for this role, please contact the People and
Culture Team via email at ******,
noting your preferred method of communication and contact
details and a member of the team will be in touch.
Employment information package 6
City of Launceston is an equal
opportunity employer. Our
workforce is diverse, inclusive,
flexible and family-friendly.
We value the different
backgrounds, skills and
contributions of all employees
and treat each other and our
community with respect.
We want opportunities at City of
Launceston to be accessible
and attainable to all candidates.
If you are interested in this role
but have concerns about your
suitability, please talk to us
application.
Please read this
information carefully, as it
will help you with the
preparation of your
employment application.
https://www.launceston.tas.gov.au/Council/Careers/Applying-for-a-job https://www.launceston.tas.gov.au/Council/Careers/Applying-for-a-job https://www.launceston.tas.gov.au/Council/Careers/Applying-for-a-job mailto:****** 1. Application received
2. Shortlisting
? Shortlisted applicants will be
contacted by telephone or email
to arrange an interview.
? Unsuccessful candidates will
be advised by email.
3. Interview
4. Pre-Employment Checks:
? Reference Check
? Police Check
? Medical Assessment
? Drug and Alcohol screening
All costs covered by City of Launceston
5. Suitability determination and
preferred candidate identified
6. Letter of Offer
Employee benefits? Our employees have access to discounted health insurance options
through St Luke's Health and BUPA.
? Employees have access to a free EAP service, which provides support
and counselling for personal and work related issues, coaching and
advice for leaders and counselling assistance for immediate family
members.
? We are committed to providing a working environment that is sufficiently
flexible to meet the operational requirement and workload demands of
the City of Launceston while accommodating, where possible, the
needs of our employees.
? Discounted membership at Launceston Aquatic.
? Discounts at the Museum Gift shop.
? Additional leave: employees may request to purchase an additional two
or four week's additional leave per year to help manage family/carer
responsibilities or other special circumstances.
Employment information package 7
7

General conditionsof employment
Position title Digital Marketing Officer
Employment terms Full Time
Working pattern 19 Day Month
Total remuneration $80,673 - $88,986*
below
Base salary $69,998 - $77,133
Superannuation Employer contribution of 15.25%
Employment information package 8
? Annual leave: employees are entitled to 4 weeks (pro-rata for part-time employees) annual leave
per year, plus leave loading.
? Personal leave (for sick and carer's leave): employees are entitled to two weeks (pro-rata for parttime employees) personal leave per year, if they are unable to attend work due to personalillness/injury or to provide care for a spouse/partner or immediate family member.
? Paid parental leave: employees are entitled to fourteen weeks paid (or twenty eight weeks at half
pay) parental/adoption leave for the primary carer; two weeks paid leave for the secondary carer.
? Long Service Leave: Long service leave applies after 7 years continuous service.
The City of Launceston Enterprise Agreement 2021 is available here
The City of Launceston Leisure and Aquatic Centre Enterprise Agreement 2018 is available here
Position Description
Position Description Form - Officer
POSITION TITLE: Digital Marketing Officer
AWARD CLASSIFICATION: Grade 4
EMPLOYEE:
TEAM: Community Relations
NETWORK: Community and Place
REPORTS TO: Team Leader Communications
PREPARED BY: Luke Scott
DATE: March 2024
APPROVED BY:
NAME: Philippa Lees
POSITION: Manager, Community Relations
SIGNATURE:
POSITION PURPOSE (Why does this position exist)
To coordinate the content production, implementation and day to day management of key digital
communication channels including social media and electronic newsletters, and support the management
of the Council's website and marketing campaigns in collaboration with the Communications Department
team.

City of Launceston is a values-based organisation, which means that we employ people who share and
display our values
? we value clear and open communication
? we support and encourage each other
? we recognise individual needs, experienceand strengths
? we take pride in our work and pursue astandard of excellence
? we genuinely listen, and value collaborativerelationships
? we strive towards the best outcome for ourcommunity
? we make responsible and sustainabledecisions
? we actively seek opportunities tocontinuously improve
? we respect and explore different ideas andperspectives
? we embrace change that leads to positiveoutcomes
? we value innovation and creativity
? we show care for people and look out for
one another
? we speak up and support others to behealthy and safe
? we take personal responsibility for our ownhealth and wellbeing

Accountabilities Activities/Tasks include: Success looks like …
General
City of Launceston's
ValuesBehave in a way that supports the City of Launceston's
values.
? We care about our community
? We bring an open mind
? We go home safe and well
Demonstrates, throughbehaviour, an alignment toand an understanding of ourvalues
Technology ? Use technology and information to maximiseefficiency and effectiveness.
New and existing technologies
Collaborate ? Work collaboratively within your team andacross council to deliver timely and accurateinternal and external communications
? Support delivery of council's strategic andannual plan actions.
Actively participating in team
meetings/tool box meetings,
by offering ideas and
suggestions and providing
feedback
Collaborative opportunities are
sought across Networks
Innovation ? Encourage and be proactive in developing aculture of introducing new and improved workpractices and projects within your team andyour network.
.
Improved work practices and
projects.
Technical
Digital Marketing &
communications
? Develop, update and implement the City ofLaunceston Digital Marketing Strategy.
? Plan and coordinate digital marketing campaignsacross digital platforms to support communicationsand marketing objectives.
? Provide advice and support across theorganisation on digital communications strategiesand the development of digital communicationsplans for communication of internal and externalmessaging.
? Work with the required officers to bring digitalplatforms including social channels and theelectronic newsletter into alignment with theLaunceston Place Brand and associatedstrategies.
? Develop & execute Email Direct Marketingcampaigns.
The organisation has a
communications & marketing
strategy to support consistent
delivery of messaging both
within and external to the
organisation
People in the organisation are
aware of and utilise the
consistently
achieving high open and click
through rates.
data-lists in compliance with
Anti-Spam legislation.
Social media
? Coordinate and implement all social mediacommunications on all City of Launcestonaccounts and pages, including Facebook,LinkedIn & Instagram
Growing audience and
engagement on owned Social

Accountabilities Activities/Tasks include: Success looks like …
? Proactively promote the City of Launceston'sactivities across all digital platforms
? Provide timely communication to Team LeaderCommunications and the SeniorCommunications Officer on emerging orongoing issues across social platforms.
? Report on Social Media performance inrelation to the Digital Marketing Strategy
? Explore and implement opportunities toexpand the City of Launceston's social/digitalmedia platforms and reach, including Google
? Manage and monitor digital advertising spend
The organisation's messages
and stories are supported
digitally by accurate content
with high quality images and
video material
Up-to-date 12-month content
calendar and delivery plan
content for projects and
campaigns
Appropriate consideration of
risk when producing social
media content for City of
Launceston
Website ? Provide content updates on the City of Launcestonwebsite including the development of new websitepages for teams or projects.
? Manage and maintain Google Business Listing forCoL sites
Ongoing audit of City of Launceston website for
currency and relevance.
City of Launceston website
and associated content is up
to-date
New content is delivered in
line with communications and
marketing plans
Projects/Campaigns ? Proactively promote City of Launceston projectsand initiatives on the website in collaboration withthe Marketing and Promotions Officer and theCommunications Team.
?
? Carry out project work as requested by theManager Community Relations and Team LeaderCommunications
? Collaborate with Senior Communications Officerand Team Leader to script, film, edit and publishvideos for social media, website and other digitalplatforms, as well as use on internal Councilplatforms.
? Manage and organise photography library forCommunications Team, including procurement ofnew images as required
? Report on digital marketing activities andcampaigns
Digital marketing plans
produced for major
projects/campaigns
presence for campaigns and
projects
Organised and up-to-date
catalogue of visual assets
Digital marketing reports
produced for campaigns and
projects
Work Safely with a
Duty of Care for fellow
employees and ensure
procedural compliance
Perform all work in a safe manner in accordance with
the City of Launceston's Occupational Health and
Safety Policy and Procedures
While at work, a worker must –
(a) take reasonable care for his or her own health andsafety; and
Duties managed appropriately
to support a healthy lifestyle
Workplace health and safety
policies are adhered to

Accountabilities Activities/Tasks include: Success looks like …
(b) take reasonable care that his or her acts oromissions do not adversely affect the health andsafety of other persons; and
(c) comply, so far as the worker is reasonably able,with any reasonable instruction that is given by theperson conducting the business or undertaking toallow the person to comply with this Act; and
(d) cooperate with any reasonable policy or procedure
of the person conducting the business or undertaking
relating to health or safety at the workplace that has
been notified to workers.
(Section 28 Work Health & Safety Act 2012)
Note: Whilst the key functions and responsibilities for the role are set out above, the Council may
direct an employee to carry out such duties or tasks that are within the limits of the employee's skill, competence
and training.
WORKING WITH VULNERABLE PEOPLE CHECK
Yes/No
Working with Vulnerable People Check required? No
If yes, include in Selection Criteria table below
SELECTION CRITERIA
POSITION REQUIREMENTS/COMPETENCIES
Organisational
? Community Focussed: considers community/customers in decision making
? Communicate and Engage: demonstrates self-awareness & encourages open discussions & contributions fromothers
? Create and Innovate: displays initiative & considers different ideas and perspectives
? Safety Focussed: takes responsibility for own and team's health, well-being and self-care
Position Specific
? Relevant tertiary qualifications or a minimum of 5 years of relevant work experience
? Demonstrated experience in social media platform and website management and digital content creation, andintranet and email marketing
? Exceptional communication and relationship building skills
? Expertise in the production and editing of digital media for marketing and communications purposes
? Demonstrated strategic planning skills
QUALIFICATIONS AND EXPERIENCE
? Relevant tertiary qualifications or a minimum of 5 years of relevant work experience
? Will preferably have experience in the production and/or implementation of communications strategies
REPORTING STRUCTURE
Manager Manager Community Relations
Direct Reports Nil

KEY RELATIONSHIPS
(External and Internal Customers, Supplier, Colleagues, etc)
Internal Nature of Relationships
Community Relations Team Team member
CEO's Office Support
Other Council Teams Advice, support and collaboration
Creative Arts and Cultural Services (QVMAG) Advice and collaboration
External Nature of Relationships
Media Respond to enquiries
External Council bodies Collaboration
DELEGATIONS & AUTHORISATIONS
Confidentiality
Staff are
a) Able to access; orb) May be exposed in the course of performing their duties to information that may be related to individuals,
organisations or the general dealings of the City of Launceston. Some of this information will be of asensitive nature – either within or external to the organisation.
By accepting this position the employee undertakes:
a) To keep all information that they are exposed to confidential during and after their period of employmentwith City of Launceston. Information should never be disclosed outside of the organisation and only bedisclosed to other employees if there is a need within the context of the task being performed.
b) To not access any information within the organisation's systems that is not directly relevant to their work.c) To abide by the requirements of the Confidentiality and Privacy clause of the relevant Enterprise
Agreement.
OTHER RELEVANT INFORMATION
Expectations of a City of Launceston employee:
? Have strategies in place to enhance their own health and well-being, manage stress and maintainprofessionalism;
? Seeks feedback broadly and asks others for help with own development areas; and
? Translates feedback into an opportunity to develop.
It is a typical expectation of this type of position that monitoring social media channels will occur outside
scheduled working hours. This time will be compensated in accordance with the Enterprise Agreement,
including the option of time in lieu or overtime arrangements to account for this characteristic of the
position.

Town Hall, 18-28 St John Street
Launceston
T 03 6323 3000
E ******
www.launceston.tas.gov.au
Town Hall, 18-28 St John Street Launceston
T 03 6323 3000
E ******
www.launceston.tas.gov.au
mailto:****** http://www.launceston.tas.gov.au/ mailto:****** http://www.launceston.tas.gov.au/


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