Digital & Search Marketing (Marketing & Communications) Full time Our client is a prominent finance company with a national presence.
Based in Adelaide, they have built a strong reputation over more than a decade, offering an exceptional online experience and outstanding service.
The Role: We are seeking an experienced and creative Digital Marketing Manager to shape, implement, and oversee our client's digital marketing strategies across all online channels.
In this role, you will be instrumental in elevating brand visibility, increasing website traffic, and driving lead generation and conversions.
Key Responsibilities: Develop and execute comprehensive digital marketing strategies to enhance brand presence and drive website traffic.Oversee and optimise digital channels, including SEO, SEM, email marketing, social media, and display advertising.Conduct market research to identify key trends and insights, using this data to refine and improve campaign performance.Create compelling content for digital platforms, including the website, social media, blogs, and email marketing.Monitor, analyse, and report on digital marketing campaigns, focusing on metrics such as ROI, CTR, and conversion rates.Collaborate with the creative team to produce engaging visuals and multimedia content for campaigns.Stay current on digital marketing trends, using innovative strategies to support business growth.Coordinate with teams across departments—such as sales, product, and IT—to ensure alignment of digital marketing efforts with overall goals.Lead and mentor a team of digital marketing specialists, offering guidance to support their success.Candidate Profile: Bachelor's degree in Marketing, Communications, or a related field; advanced qualifications in Digital Marketing are a plus.Proven experience in digital marketing, with a successful track record in developing impactful campaigns.In-depth knowledge of SEO, SEM, email marketing, social media, and display advertising.Strong analytical skills and proficiency in tools such as Google Analytics or Adobe Analytics.Excellent communication and interpersonal skills, with the ability to work effectively across teams and with external partners.Creativity and problem-solving abilities, with a keen interest in staying up-to-date on the latest digital marketing trends.Budget management experience, with a focus on maximising campaign performance and ROI.Exceptional project management skills, with the ability to juggle multiple priorities in a fast-paced environment.A results-oriented approach with a commitment to achieving business objectives and continuous improvement.Join a forward-thinking team where growth, mentorship, and innovation are at the forefront.
If you are passionate about digital marketing, we encourage you to apply!
Please note: Only candidates with unrestricted working rights in Australia will be considered for this long-term career opportunity.
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