Your New CompanyJoin a leading organization dedicated to helping businesses of all sizes thrive, grow, and gain exposure through targeted marketing channels. Established in 1987, this company connects businesses to communities through relevant, educational, and entertaining initiatives. The dedicated team of industry professionals is committed to the company's values, continuously seeking opportunities to benefit their customers.Your New RoleAs the Digital Marketing Manager, you will design, implement, and execute digital marketing campaigns to promote the company's brand and services across all digital channels. You will manage electronic communications and marketing efforts on social media, email, and the company's website platforms. You will also seek new and improved digital marketing strategies to enhance marketing opportunities and supervise a team of digital marketing experts.Key Responsibilities:Develop and implement comprehensive digital marketing strategies, including SEO, Google, and Facebook AdsDesign, build, and maintain a social media presence, developing and executing strategies to enhance brand visibility and engagementAnalyze and report on key metrics of digital marketing campaigns, assessing against goals (ROI and KPIs)Identify trends and insights to optimize spend and performance based on those insightsPlan, execute, and measure experiments and conversion tests, including A/B and multivariate testingCollaborate with internal teams to create landing pages and optimize user experienceEvaluate emerging technologies, providing thought leadership for adoption where appropriateLead and manage a creative team to develop and implement brand campaignsCreate content about the company and its initiatives across various areasManage confluent campaigns from planning to execution, ensuring timely delivery and optimal performanceDevelop and deliver annual and project-based digital marketing and communication strategies, including budget allocationUtilize statistics from past initiatives to identify ideal types of participating businesses and target new business across all forms of social mediaCreate, control, and monitor an EDM strategy, including planning and implementing engaging EDMs to build increased levels of interactionWhat You Will Need to SucceedIf you live and breathe digital marketing, this role is for you. We are looking for a passionate and creative Digital Marketing Manager who can develop, implement, track, and optimize digital marketing campaigns across all digital channels.Requirements:Bachelor's degree (or higher) in Marketing, Media, or Digital StrategiesDemonstrable digital marketing experience in SEO, social media marketing, email marketing, database marketing, digital media marketing, and marketing automationExperience with enterprise CRM and automated marketing platforms, with a strong bias towards data-driven decision makingExperience in optimizing landing pages and user funnelsKnowledge of website analytics tools (e.g., Google Analytics)Working knowledge of HTML, CSS, and JavaScript development and constraintsProven experience in executing scalable digital marketing campaigns across multiple channelsStrong copywriting skills for blog articles, website copy, and case studiesWhat You Will Get in ReturnIn return for your hard work and dedication, you will receive a competitive salary, and the opportunity to work with a leading organization. You will have the chance to be part of a dynamic and creative team, where your contributions will make a significant impact on the company's success. Additionally, you will enjoy a collaborative and supportive work environment with opportunities for professional growth and development.
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