Digital & Search Marketing (Marketing & Communications) Strong on strategy and execution via agenciesDrive ROI on digital initiatives$150,000 + Super What is in it for you? Develop and deliver best in class digital lead generation activitiesWork with a marketing team characterised by teamwork and friendly staffFlexible working - 3 days in the officeWorking with a very strategic General Manager of Marketing who wants you to drive digital marketing strategyPutting in digital marketing infrastructure, policy and systems while integrating new company acquisitionsAutonomy and career development in equal measureThe opportunities to take on more responsibility as the business growsThe company You'll be working for a business that is 80% B2B, targeting construction, mining, education, and hire markets (among many others), and 20% B2C.
The business has significant growth ambitions and is growing rapidly - it has almost doubled in size in the last 12 months and aims to double again in the next 12 to 24 months, with ambitions to become a $1B business.
It requires a marketing team to build the primary brand in Australia and conduct lead generation activities.
Globally, this organisation holds a leadership position in its markets of operation and is seeking to establish a similar position in Australia.
This can result in building your career at speed, while integrating other businesses and their digital marketing assets.
Your responsibilities... Strategy and delivery of digital marketing, covering website, SEO, SEM and CRMExcellence in lead generation initiatives - using a variety of methods to build funnels and draw potential customers through to purchaseBuilding the digital marketing planSolid understanding and execution of paid search, Google, LinkedIn and Facebook adverts (with budgets rapidly ramping up)Briefing agencies for effective executionLaunch and go-to-market campaignsReporting, analysis and ensuring a solid return on investment, along with budget managementWork closely with the sales team to build high converting leads and integrate leads into the Salesforce CRMYour skills and experience... Digital marketing with a key focus on SEO, paid media and lead generation activitiesStrong analytical skills; you are very comfortable diving into the analytics to build and tweak your digital marketing strategyOrganisation and time management - This is a busy marketing departmentTeam player and able to influence your co-workers in other departments to ensure your deadlines are metAble to build a business case for budget spend and timelines for digital marketing executionIdeally, experience in building products, construction, industrial or manufacturing markets.
B2B experience is essential. #J-18808-Ljbffr