Job Title: Digital and Brand SpecialistLocation: Sydney, AustraliaAbout the Company:
A leading company in the property industry, renowned for developing innovative, large-scale projects that shape communities and enhance urban landscapes, is seeking a passionate and creative Digital and Brand Specialist to join their dynamic team in Sydney.Role Overview:
The Digital and Brand Specialist will be responsible for driving the company's online, digital, and social media strategy. This role will manage the digital presence for both the corporate brand and a diverse portfolio of assets. The ideal candidate will combine creativity with strategic thinking, traditional digital marketing expertise, and a deep understanding of how to connect with and grow the brand's audience.Key Responsibilities:Digital Strategy Development:
Lead and implement comprehensive digital marketing strategies, including SEO, SEM, PPC, email marketing, and social media campaigns that align with business objectives and engage the target audience.Content Creation:
Develop and deliver high-quality content across all digital platforms, including websites, blogs, social media, and email newsletters, ensuring consistency in messaging and tone.Social Media Management:
Oversee all social media channels, including content planning, posting, community management, and performance tracking. Drive engagement and growth through creative and targeted social media initiatives.Analytics and Reporting:
Monitor, analyze, and report on key performance indicators (KPIs) for digital campaigns, providing insights and recommendations for optimization.Website Management:
Manage website content updates, optimization, and enhancements to improve user experience (UX) and conversion rates. Collaborate with developers and designers as needed.Brand Management:
Enhance and maintain the company's brand, ensuring consistency and excellence in all digital communications.Stakeholder Collaboration:
Work closely with internal teams, including design, sales, and external agencies, to manage digital projects and campaigns, ensuring alignment with broader marketing initiatives.Videography:
Utilize videography skills to create engaging visual content that tells the company's story. Experience with video editing software is a significant advantage.Property Industry Insight:
A solid understanding of the property landscape will provide an edge in crafting content that resonates with the company's audience.Desired Qualifications:Proven experience in digital marketing, including SEO, SEM, PPC, email marketing, and social media management.Background in a digital or creative agency is highly desirable, with additional preference for candidates from the property or retail sectors.Strong creative skills with a portfolio showcasing content creation across various platforms.Excellent stakeholder management and communication skills.Experience with videography and video editing software is highly desirable.Knowledge of the property industry is a strong advantage.Ability to work independently and as part of a collaborative team.A proactive, can-do attitude with a passion for digital innovation.Open to candidates with varying levels of experience —whether you're a seasoned professional or just starting out, we encourage you to apply if you meet the key qualifications.What the Company Offers:A dynamic and supportive work environment within one of Australia's leading property companies.The opportunity to work on exciting projects that make a real impact.Competitive salary and benefits.A chance to grow your career with a forward-thinking and innovative team.Application Process:
Qualified candidates are encouraged to apply by submitting a resume and a cover letter detailing relevant experience to [email address] by [application deadline].
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