Marketing Assistants/Coordinators (Marketing & Communications)
The Social Media and Marketing Assistant at Lucy Folk will be a self-driven and highly creative professional. This role will assist in executing our innovative and tactical marketing strategies for our audience. Reporting to the Marketing and PR Manager, the ideal candidate will be a creative storyteller who understands the power of social media and design and is well-versed in the worlds of jewellery, fashion, art, and culture.
This position is available for applicants in Sydney.
Key Responsibilities:
Social Media
Strategically plan and execute the social content calendar across multiple platforms, including but not limited to Instagram, Tik Tok, Facebook, Linked In, Pinterest, etc. Ensuring the social calendar is in line with the wider brand calendar and leverages key marketing dates.
Create bespoke social content, tailored to different social media channels, highlighting our stores, collections, products, and people.
Under the guidance of the Marketing and PR Manager, manage copywriting across all social channels, implementing a consistent brand tone of voice.
Actively monitor user-generated content and press mentions on social media channels, leveraging earned media opportunities.
Stay informed on the changing social media landscape, ensuring Lucy Folk is at the forefront of industry trends and technological advancements.
Work with the E-Commerce team to develop paid marketing campaigns in line with the marketing and brand calendar, optimizing as needed.
Conduct weekly, monthly, and quarterly reporting on social media results, covering organic and paid channels and suggesting improvements.
Marketing & PR
Collaborate with the broader brand team to implement key gifting strategies, assisting in outreach, activations, product coordination, and content briefing.
Partner with the Marketing and PR Manager to handle Lucy Folk press enquiries and manage press collections and lend-outs to media.
Work closely with the team to develop innovative marketing concepts for retail stores, product launches, and key trading periods.
Support the Marketing Manager in overseeing all seasonal campaigns, lookbooks, new product shoots, and content creation for the Lucy Folk brand.
Conduct weekly, monthly, and quarterly reporting on PR and marketing results.
Experience, Attitude and Skills:
At least one year of experience in a similar role, preferably within the Retail Industry.
Tertiary qualifications in communications and/or marketing, or equivalent.
Highly organized and able to work well under pressure and to deadlines.
A driven, passionate, collaborative, and creative person.
Experience in Adobe Photoshop, Adobe Premier Pro, Google Analytics (or similar programs) is preferred. Strong video editing for Instagram Reels and TikTok.
A passion for beautifully crafted and inspired design.
Natural understanding of fashion brand aesthetics and curating aligned content.
Our Culture and Benefits:
Allowance and staff discount.
Access to sample sales.
Hybrid (work/office) work environment.
Working at Lucy Folk offers the unique opportunity to be part of a nomadic lifestyle brand that thrives on inspiration from travel, art, design, and wellbeing. For those who seek the unconventional and have a passion for innovative design, Lucy Folk provides an inspiring and dynamic environment where your creativity can flourish and leave a lasting impact. Your role will be pivotal in amplifying Lucy Folk's digital presence, shaping our brand's voice, and expanding the Lucy Folk world.
Please note - only short-listed applicants will be contacted.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years of graphic design experience do you have?
Are you experienced with copywriting and content creation?
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