Opportunity knocks for an experienced and driven digital marketing specialist looking for an exciting challenge by joining a recently launched boutique lead generation agency that specializes in the finance space. We are part of a National financial services group operating for over 25 years.
Currently generating thousands of inquiries and leads for a small number of clients, we are looking to continue to grow our business by teaming up with a digital marketing specialist that can run our paid campaigns and SEO activities on both our own lead generation sites and that of our clients. This is a hands-on role where you will initially be required to run the campaigns yourself with the expectation that you will oversee the operations of the business as we continue to grow and add members to your team.
You will work closely with our director and I.T department and also in collaboration with the marketing managers of our clients.
Responsibilities and Opportunities:Design and execute acquisition campaigns on Meta Ads, Google Ads, Microsoft Ads to attract high-quality customers.Create, strategize, and build new campaigns with measurable performance goals.Develop A/B tests to optimize ad performance and landing pages.Conduct keyword research and audience analysis to identify opportunities.Collaborate with the digital marketing teams of our clients to align strategies with overall marketing goals and share actionable insights.Analyze campaign performance metrics, including conversion rates and CPA, to identify and implement optimizations.Stay on top of industry trends and best practices to keep at the forefront of acquisition strategies.Meet with our Google and Meta account managers to continue to optimize our accounts.Receive an above-award salary PLUS profit share on the leads that we generate and sell to our clients! Take ownership of this business and its growth and be rewarded for this.
Get in on the ground floor of a boutique digital marketing agency that is doing things differently.
About You:A background working in search engine marketing, digital, or eCommerce environments, with a focus on acquisition.Hands-on expertise with Meta Ads, Google Ads, and other advertising platforms.Strong analytical skills to interpret data and drive actionable insights.Familiarity with tracking tools, attribution models, SEO, and SEM, Google Analytics, Tag Manager, and campaign reporting tools.A creative, data-driven mindset and a passion for achieving and exceeding goals.A creative thinking outside the box attitude.The role is based at our modern Southport office and we offer flexible working hours.
If you would like to find out more about this opportunity please submit your resume with a cover letter via Seek.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a digital marketing manager?How many years' experience do you have in digital marketing?Do you have experience with Search Engine Optimization (SEO)?Do you have lead generation experience?Which of the following web analytics tools are you experienced with?Do you have experience with multi-variate and A/B testing methodologies?What's your expected annual base salary?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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