Digital Marketing Manager – Luxury Fashion Brand
Location: Byron Bay
Type: Full-Time
Are you a creative marketing professional with a passion for luxury fashion and an exceptional command of social media? Our client, a leading luxury fashion brand, seeks a Marketing Manager to drive their digital presence and craft compelling strategies that captivate and inspire.
About the Role As the Marketing Manager, you will be the driving force behind our client's brand narrative, with a focus on building and enhancing their social media presence. With at least 8-10 years of experience in roles predominantly centered on social media, you'll bring an innovative mindset and deep expertise in leveraging platforms to engage high-end audiences.
Key Responsibilities: Social Media Strategy: Develop, execute, and manage innovative social media campaigns across all platforms, ensuring alignment with the brand's luxury ethos.Content Creation: Oversee and contribute to the creation of high-quality, visually stunning, and engaging content, including video, photography, and copywriting.Analytics & Reporting: Monitor and analyze performance metrics, using insights to optimize campaigns and ensure maximum ROI.Collaboration: Work closely with the design, PR, and sales teams to ensure cohesive branding across all marketing channels.Trend Analysis: Stay ahead of industry trends, emerging platforms, and luxury fashion insights to maintain the brand's cutting-edge appeal.Brand Ambassadorship: Build relationships with influencers, collaborators, and partners to amplify the brand's reach and exclusivity.About You: Experience: A minimum of 8 years of marketing experience with a strong focus on social media. Experience in luxury fashion or a premium brand environment is highly desirable.Skills: Proficiency in social media tools, analytics platforms, and a deep understanding of best practices for Instagram, TikTok, and emerging platforms.Creativity: Exceptional storytelling skills with an eye for detail and aesthetics that resonate with luxury consumers.Strategic Thinking: A results-driven mindset with the ability to craft data-informed strategies that drive engagement and growth.Leadership: Strong project management and communication skills, with the ability to inspire and lead a team.Why Join Us? Be part of an iconic luxury brand that values creativity and innovation.Collaborate with a passionate team in a dynamic and inspiring environment.Enjoy opportunities for growth, development, and making a tangible impact on a global scale.If you are a marketing expert with a flair for luxury and a proven track record in social media excellence, we'd love to hear from you!
To Apply:
Send your CV and a portfolio showcasing your social media skills.
Embrace the opportunity to shape the future of a leading luxury fashion brand. Apply today!
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