Apply now Job no: 531824
Work type: Permanent Full Time
Location: Brisbane
Categories: Marketing / PR
Join our team at The Star Brisbane.
The Star Brisbane is Australia's newest entertainment hub at the heart of the new Queen's Wharf Brisbane precinct. The first phase is now open, with more venues and experiences on the way. The Star Brisbane offers a variety of new dining, bars, and unique entertainment options. It also includes a five-star luxury hotel, The Star Grand, and a state-of-the-art Event Centre.
This transformational project has brought even more excitement and anticipation to burgeoning Brisbane. It will redefine how people play, shop, and socialise in the river city.
The Star Brisbane is looking to appoint a Digital Marketing Manager. In this exciting role you will be responsible for driving the resort's digital strategy through delivering engaging storytelling content across various digital platforms. This role focuses on enhancing brand awareness, increasing customer engagement, driving resort visitation and key commercial outcomes. The Digital Marketing Manager will create compelling content, manage digital campaigns, collaborate with cross-functional teams, and use data-driven insights to optimize digital performance, ultimately strengthening The Star Brisbane's online presence and community engagement.
A few of your responsibilities: Embrace the art of brand storytelling through digital platforms. Create and curate engaging, on-brand content that connects with our target audience and encourages visitation to the precinct.Lead the creation of high-quality, on-brand content including photography and video, ensuring the content meets business objectives and resonates with the audience.Conduct regular photoshoots for social and digital channels to support the resort's marketing initiatives. Effectively plan, manage and execute production schedules to ensure effective and efficient productions, and strong stakeholder engagement.Report regularly on campaign performance, ROI, and community engagement, providing stakeholders with detailed reports and optimization recommendations and key insights.Manage community engagement across all social media platforms, fostering positive relationships and driving organic interaction with followers.Ensure compliance with The Star Entertainment Group Code of Conduct, all internal policies and procedures and relevant statutory and regulatory requirements.What are we looking for: 8+ years of digital marketing and content creation experience.Passion for brand storytelling, content creation, and crafting exciting, engaging content.Excellent copywriting skills with the ability to craft clear, concise, and engaging content tailored to various platforms and audiences.Strong project management skills, with the ability to meet tight deadlines and manage multiple tasks and stakeholders effectively.Ability to think creatively and strategically while paying close attention to detail.Experience managing multiple Agency relationships, and key suppliers such as photographers, videographers, stylists, influencers, talent, and designers.Proficiency in video and photography shooting/editing is highly desired.About you:
We are looking for a highly skilled and creative Digital Manager with extensive experience in digital marketing and content creation. The ideal candidate will have expertise in video and photography shooting/editing, as well as a strong understanding of social media platforms such as Facebook, Instagram, LinkedIn, and TikTok. You will be someone that excels in crafting engaging, concise content tailored to various platforms and audiences, with excellent copywriting skills. Your strong project management abilities will come into play whilst they allow you to handle multiple tasks while meeting tight deadlines. You will collaborate effectively with diverse teams and suppliers, using web analytics and social media tools like Google Analytics and Sprout Social to optimize performance. You will bring attention to detail to the role and have an eye for detail, creativity, and strategic thinking, along with proficiency in Adobe Suite, CSS, Web Design, and WebFlow.
What can we offer you? Complimentary buffet meal on every shift.Discounted parking available in the city.Up to 30% Discounts across award winning restaurants and accommodation.Career development, training, and courses via The Star Academy – limitless career opportunities.An organisation that values diversity, teamwork and bringing your best self.Lifestyle discounts including gym memberships, retail discounts and laundry services.Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position. About us
The $3.6 billion Queen's Wharf Brisbane development is being delivered by Destination Brisbane Consortium – a joint venture led by The Star Entertainment Group alongside its partners.
When complete, Queen's Wharf Brisbane will deliver four new luxury hotels, more than 50 new food and beverage experiences, significant luxury retail, the restoration of nine heritage buildings and around 1,500 residential apartments.
Our Culture
At The Star, we are committed to creating a diverse, equitable and inclusive workplace that we know will contribute to exceptional experiences for our guests, a great place to work for our team members and positive outcomes for our communities. We believe in authenticity that embodies our Company values = Build Memorable Connections, Own It, Lead with Integrity, and Take Good Care.
We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia's First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process. We offer a range of flexible working options for team members to find a balance between work and life that's right for them and their unique well-being needs.
The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and has been recognised as a 2024 GOLD Employer by the Australian Workplace Equality Index (AWEI), which evaluates LGBTQI+ inclusiveness in the workplace.
It is an exciting time for The Star Entertainment Group as we get ready to start our journey to The Star Brisbane.
It's your move
Make your next move by clicking the link below.
Advertised: 13 Dec 2024 E. Australia Standard Time
Applications close: 27 Dec 2024 E. Australia Standard Time
The Star Entertainment Group recognises the continuing connection to land, sea and community of First Nations peoples, and we pay our respects to Elders, past and present.
We respectfully acknowledge the Traditional Owners of the land on which our properties are located - the Turrbal and Jagera people of the Brisbane region, the Yugambeh language people of the Gold Coast region, and the Gadigal people of the Eora Nation in Pyrmont.
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