Digital Marketing Lead

We are looking for a talented Digital Marketing Executive. You will play a crucial role in implementing and managing our digital marketing strategies, optimizing our online presence, and driving brand awareness and engagement. Responsibilities: Maintain and enhance the data layer to ensure accurate and consistent data collection. Deploy new marketing and analytics tags to track website traffic and user behaviour. QA tag deployment to ensure all tags are firing correctly and capturing the desired data. Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements. Optimize the data layer and events to improve data quality and efficiency. Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security. Modify the JavaScript and HTML code to enhance the existing feature tracking. Investigate and resolve QA discrepancy issues arising from new tag implementations. About Us: Zone IT Solutions is an Australia-based Recruitment Company. We specialize in Digital, ERP, and larger IT Services. We offer flexible, efficient, and collaborative solutions to any organization that requires IT experts. Our agile, agnostic, and flexible solutions will help you source the IT expertise you need. Our delivery offices are in Melbourne, Sydney, and India. Zone IT Solutions is an equal opportunity employer and our recruitment process focuses on essential skills and abilities. We welcome applicants from a diverse range of backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, and people with disabilities.
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