Digital Marketing Lead

Details of the offer

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When you work with GOTAFE you are helping people to change their lives through education. At GOTAFE, our students are at the centre of everything we do. We strive to create a supportive environment for our students and staff to achieve their goals.
With GOTAFE by your side, YOU'VE GOT THIS. Job DetailsWe have a fantastic opportunity to join GOTAFE as Digital Marketing Lead. In this key role, you will coordinate digital marketing strategies and activities to enhance GOTAFE's online presence and drive student attraction. You will manage day-to-day digital marketing operations, oversee projects across platforms such as social media, SEO, and website management, and ensure a consistent user experience. Your innovative approach will help boost brand recognition and student engagement, aligning marketing initiatives with GOTAFE's strategic objectives.
ResponsibilitiesAs the successful candidate you will have:
Strong understanding of social media platforms, SEO, SEM, and website management, with the ability to enhance engagement and drive student attraction.Excellent project management skills, with the ability to manage multiple tasks, meet deadlines, and oversee budget considerations.Proven experience in stakeholder management, building effective relationships with internal teams and external vendors.Analytical skills to interpret digital marketing metrics and provide insights for continuous improvement.Experience leading a small team in delivering marketing campaigns, focusing on mentoring and professional development.A relevant tertiary qualification.RequirementsIf you are successful in this role you will be required to provide:
A current Police Check (date of issue is to be no more than 6 months prior to commencement date)A current Working with Children Check - Employee (or proof of application)A current Driver's Licence (Car).The salary range for this position is $95,154-$104,808 under the GOTAFE Enterprise PACCT Agreement 2023.
How to ApplyTo download the position description, apply for the role, or find more information, please visit our Careers Centre at www.gotafe.vic.edu.au/about-us/working-with-us
Applications close: 7th January 2025 (Please note, GOTAFE will be closed between 24th January 2024 and 5th January 2025)
What Sets Us Apart as an Employer?A positive, supportive culture is the key to our ensuring our staff have everything they need to carry out their roles. Flexible work arrangements and a robust learning and development program are some of the benefits our employees enjoy.
GOTAFE embraces diversity, inclusion and equity in building a workplace that reflects our communities. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people with disability, LGBTIQ+ people and people from culturally and linguistically diverse backgrounds.
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Nominal Salary: To be agreed

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