Digital Marketing & Communications AssistantCalling all digital marketing enthusiasts! Do you live and breathe coffee and creativity? Are you a dynamic marketing generalist looking to develop your skills in a hands-on role within a small, high-performing team? If yes, then this role is made for you!
Working closely with the Head of eCommerce, you will be responsible for supporting all promotional marketing activities for the online sales channel. Your duties will include copywriting and designing engaging email content, managing and optimising CRM customer journey flows, updating the website, and analysing data to drive customer engagement and online growth for Merlo.
About us Merlo Coffee began over 30 years ago with a simple philosophy – freshly roasted specialty coffee served by people who are passionate about coffee.
Today, Merlo is proud to be one of Australia's leading independently owned and operated coffee roasters, supplying the public, our own Merlo Coffee stores, and 1,700 cafes and restaurants with freshly roasted coffee around the country every day.
What you'll do: Implement and manage customer journeys using Klaviyo, while crafting engaging content for our email marketing efforts.Design templates, schedule campaigns, and create compelling copy for communications to our loyal Merlo customers.Collaborate with the team to execute promotions across email, SMS, and app notifications.Analyse performance data from platforms like Shopify, Klaviyo, and Meta Ads, and use insights to enhance our digital strategies.Keep our website fresh with up-to-date content, including product listings, blogs, and optimised images.Own the rollout of Bean of the Month across all digital channels.Identify new opportunities to optimise our CRM and eCommerce strategies.About You: 2+ years' experience in a similar role and/or bachelor's degree in marketing, Communications, or a related field will be highly regarded.A strong communicator with excellent written and verbal skills.A creative thinker who can bring fresh ideas to the table.Highly organised, able to manage multiple projects and meet deadlines.A collaborative team player who enjoys working across departments.Familiar with tools like Shopify, Canva, Klaviyo (or similar) is preferred.Positive, energetic, and enthusiastic personality.Benefits and perks: Eagle Farm location with free parkingUnlimited cups of Australia's best coffee made fresh by our on-site baristasGenerous discounts on food, retail products, and take-home beansMonthly staff BBQsFree access to the Employee Assistance Program (EAP)A vibrant, fun, and exciting place to work with great team cultureA feel-good brand that genuinely cares for our people, community, and environmentIf you think you would be a welcome addition to the Merlo Coffee family, join us in our passion for providing quality coffee and great customer service. Apply now!
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a Marketing and Communications Assistant?This is a full-time, office-based role, five days a week, located at our Eagle Farm head office. Would this arrangement work for you?Do you have 2 years of experience in a similar role, or a tertiary qualification in marketing? Please specify. #J-18808-Ljbffr