Digital & Search Marketing (Marketing & Communications)
Come and join Australia's most innovative and dynamic home health organisation! Hi there, we're Five Good Friends, and we're an approved aged care and registered NDIS service provider. We help our clients (we call them Members) live vibrantly in their own homes by wrapping a care team around them and their families. Our software coordinates in the background so our teams can do their best work.
Good people using friendly software is how we do care differently and why we're invited back into the homes of our Members over 25,000 times a month. More and more people are choosing Five Good Friends and we want to help them. Our carers (we call the Helpers) play a key role in creating the magic for our members. Five Good Friends strives to form high-quality, long-lasting connections between Members and their Helpers.
About the Role You will work in a newly created role reporting to the Product & Marketing Manager within our well-established marketing team.
Working closely with the P & M Manager, this role will develop and implement digital ad campaigns that reach our target audience, maximize performance, and deliver exceptional results. The role is responsible for planning, executing, and optimising our digital advertising campaigns across various digital ad platforms.
The core responsibilities of the role includes:
Develop and implement digital advertising campaigns across platforms like Google Ads, Display Networks, Social Media advertising (e.g., Facebook Ads, Instagram Ads), and other relevant channels that will drive Member, Partner and Candidate attraction. Negotiate rates and placements with advertising vendors to secure the best value for our budget.Manage campaign budgets effectively and optimise bids for maximum return on investment (ROI).Analyse campaign performance data using industry-standard tools to identify trends and opportunities for improvement.Integrate systems and bucketing.Generate reports and provide insights to the Product & Marketing Manager on campaign effectiveness, tracking end-to-end commercials, and making recommendations for different markets.Stay up-to-date on the latest digital advertising trends and technologies.Connecting our digital strategies to our values, vision and mission.Collaborate with the Marketing team to ensure brand consistency across all campaigns.Do you have what it takes? Bachelor's degree in marketing, Advertising, or a related field (or equivalent experience).Minimum of 3 years of experience in digital advertising buying.Strong understanding of programmatic advertising, real-time bidding (RTB), and various ad formats.Proven track record of successfully managing and optimizing digital advertising campaigns.Experience with digital marketing analytics platforms (e.g., Google Analytics, social media analytics tools).Analytical problem-solver who uses data to drive actions and outcomes for complex problems.Exceptional attention to detail, looking at what is explicit and implicit in the data.Willingness to monitor, adapt and respond to the data.Proactive in making our systems and processes work for us and our customers.Great negotiation and stakeholder management skills.Ability to work independently and manage multiple tasks simultaneously.Passion for the digital advertising landscape and a desire to stay ahead of the curve.Enjoys working within a team environment. Values that naturally align with Five Good Friends' values and mission.Commitment to diversity and inclusion.Unlimited working rights in Australia.A successful National police check, or willingness to apply.What's in it for you? The way we work and the perks we offer are designed to help you live a fulfilling life. The work we do is meaningful, and the problems we solve are interesting.
A competitive salary package that will recognise your skills and experience.Flexible work options – this role is based in the head office in South Brisbane, however flexibility to work from home a few days per week can be provided. Annual $500 health and well-being allowance to spend on anything contributing to your health and well-being away from work. On top of the standard 4 weeks of annual leave, after your second year, you will accumulate an additional day of annual leave each year you are with us. You will also have access to our Pandemic Leave policy and have the chance to purchase additional annual leave. Access to our employee assistance programme, where you can receive free confidential and professional counselling. Parental leave benefits –All caregivers who are eligible for the government's paid parental leave scheme will receive top-up wage payments. Additionally, primary caregivers will receive top-up superannuation payments for their first year of unpaid parental leave.One free Five Good Friends membership plan, which covers the Care Management fees. This can be used for a loved one who is supported by Five Good Friends. This could be worth more than $7000/yr. Working for a company that has an employee engagement score that is 17% higher than the industry average, and 7% higher than the top 25% industry average (we are actually a great place to work).And… After 5 years of continuous service, you will receive a trip to Okinawa, Japan, the community that inspired the creation of Five Good Friends. Costs of your return economy airfare, 5 nights in hotel accommodation and airport transfers will be paid. Find out more about Five Good Friends here:
https://www.fivegoodfriends.com.au/corporate/about-us
How to Apply Please introduce yourself to our team by applying here along with your CV. Please include a cover letter telling us a bit about yourself and your answers to these questions:
Why are you considering working here, and why now?Briefly describe some of the previous roles you've had and how this could contribute to success in this role.Please, no external agencies or recruiters.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years' experience do you have in digital marketing?
Do you have a current Police Check (National Police Certificate) for employment?
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