Apply now Job no: 498132Work type: Permanent Full TimeLocation: SydneyCategories: Marketing and DigitalYour opportunityAre you a wordsmith with a flair for storytelling and a passion for digital media?
Can you write a compelling headline in 5 words?
We're on the hunt for a talented Digital Content Writer to craft compelling narratives that captivate audiences and drive engagement across our digital platforms to join our dynamic team.As a Digital Content Writer, you'll contribute to the Marketing & Community team's efforts to drive engagement, build brand advocacy, and support business goals.
You'll have the chance to enhance customer experiences both online and in-centre through your written content, while also supporting day-to-day marketing tasks.
This is a great opportunity to showcase your writing skills and contribute to the success of a fast-paced, customer-first team.About the Role:You will be responsible for crafting compelling copy within the brand tone of voice and managing the scheduling of national content across multiple digital platforms, ensuring it aligns with business goals and engages our customers effectively.Key Responsibilities:Content Creation & Scheduling: Write and manage the scheduling of national content across digital platforms including web, eDMs, app, and social media, ensuring each piece of content is optimised for its platform and audience with calls to action that maximises engagement.Content Management: Upload and schedule content on CMS (Contentful) for articles, and on Sprinklr for social media posts, ensuring smooth and timely delivery.Prioritisation & Deadline Management: Prioritise tasks to meet deadlines while maintaining high standards of quality and consistency.Collaboration with Teams: Work closely with the content team, regional digital leads, Westfield membership, retail partnerships, and broader marketing teams to ensure content is aligned with business objectives and campaign briefs.Brand Consistency: Consistently apply the brand's tone of voice and maintain brand integrity across all content, reviewing and editing for accuracy and clarity.Optimise content for SEO: Collaborate with cross-functional teams to enhance web content, driving higher visibility and increasing organic traffic.Content Performance Reporting: Assist with tracking content performance to evaluate its effectiveness and contribute to ongoing improvements.Administrative Support: Provide essential day-to-day support to the content team, including updating content calendars and managing content flighting schedules.This role offers an opportunity to contribute to a collaborative team, create engaging content, and help drive the overall success of key business initiatives.What sets you apart?3+ years in content creation or digital marketing.Bachelor's degree in marketing, Communications, Journalism, or a related field.Strong writing skills with a portfolio across fashion, beauty, dining, lifestyle, and promotional copy.Ability to think strategically, ensuring you understand the 'why' behind the content and tailor your writing to achieve business objectives.Proven ability to switch seamlessly between long-form storytelling and short, punchy copywriting for email, push notifications, and in-app messaging.Attention to detail with strong editing skills.Ability to apply brand guidelines and maintain consistent tone of voice.Excellent verbal and written communication skills.Experience with CMS (Contentful), analytics tools (GA4, Tableau), and social media platforms (Sprinklr) is a plus.About usScentre Group owns 42 Westfield destinations across Australia and New Zealand.
We create extraordinary places and experiences that connect and enrich communities.We are focused on our customers and creating more reasons for more people to visit our Westfield destinations more often and for longer.With approximately 75 professions within our business, our team has the expertise to design, construct, operate, manage and market our Westfield destinations and platforms.We want to be the place where talent thrives.
To support you thrive with us, we promise to respect, inspire and develop you, and that you will do work that matters.Diversity, equity and inclusion underpins our culture, and our vision is that 'Everyone Belongs'.
We foster a workplace experience where everyone feels valued, supported and motivated to realise their full potential.We aspire to create a workforce reflective of the communities in which we operate and encourage applications from everyone regardless of age, gender, ethnicity, cultural background, faith, disability, sexual orientation, gender identity or life stage.We offer a range of unique benefits designed to support your wellbeing, career development and lifestyle, including five days paid Life Leave on top of your four weeks annual leave (pro-rated for part-time), 18 weeks gender neutral paid parental leave for primary carers with no qualifying period and super paid for the duration of the leave period and free parking at your local Westfield destination.Advertised: 06 Jan 2025 AUS Eastern Daylight TimeApplications close: 30 Jan 2025 AUS Eastern Daylight Time
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