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Work Location: Fortescue's Perth office is located on the traditional lands of the Whadjuk people.
Roster: Monday-Friday
Job Summary: Are you a digital communications enthusiast with a knack for creating compelling content and driving engagement? Join our dynamic team at Fortescue where you will play a crucial role in shaping our brand's online presence and connecting with our audience across various digital platforms.
Key Responsibilities Proactively identify and develop story-driven content for multiple social media platforms that align with our brand, marketing, and communications strategies. Work closely with stakeholders and our content studio to create and refine creative briefs. Oversee and engage with interactions on social media channels using pre-approved messaging, and escalate emerging issues as necessary. Coordinate, develop, and execute a forward-looking content plan designed to drive high engagement and align with strategic goals. Stay updated on creative, business, industry, and media trends, and adjust the content plan to capitalize on emerging opportunities. Monitor trends among key hashtags, communities, and forums online to identify opportunities for interaction and engagement. Track engagement, reach, and conversion rates across our digital platforms. Create detailed reports, analyze metrics, and provide actionable insights for future marketing and communications strategies. Transform media content from print, radio, and broadcast into engaging digital-first content. Support the monitoring and execution of paid awareness and lead generation campaigns across digital channels. Ensure a consistent strategy across all platforms to enhance brand awareness and coherence. Contribute to the ongoing development and refinement of our digital and social media strategies. Qualifications and Experience Demonstratable experience preferred in communications, journalism, marketing, PR or similar Tertiary qualifications in a relevant discipline Portfolio and/or creative examples of your work available to share Good understanding of design and visual elements and able to conceptualise in design briefs. Excellent written and verbal communications skills with the ability to write engaging content for digital communications channels. Strong ability to use digital tools, including social media management software (Sprout, Brandwatch). Experience filming, editing, and delivering short video packages (using Adobe Premier Pro) highly desirable. Ability to interpret social media analytics and to conduct market and trend research with a view to turning it into concise and actionable insights. Knowledge of social media best practice and requirements for each platform An understanding of the requirements and standards for an ASX listed organisation is preferable' About Us Be part of something big. Fortescue is leading the world with our plan to decarbonise our iron ore operations, projects that harness renewable energy and the development of technology that will change our planet forever. Our Commitment Fortescue celebrates individual strengths and team members are encouraged to bring their whole selves to work. Our global workforce drives and promotes an inclusive culture, both within our organisation and throughout the communities we interact with. Diverse backgrounds include First Nations Peoples, people with disabilities, LGBTQ+ community, gender, neurodiverse, cultural diversity, all age groups, and those with an intersectional or multiple diverse characteristics. We encourage candidates from all backgrounds to apply. https://fortescue.com/careers Internal Candidates / Current Contractors please apply via Success Factors Careers Portal. For further information on how to apply please visit the Fortescue Hub.
Fortescue reserves the right to close applications early should a suitable pool of candidates be identified. Fortescue will never contact you to ask for payment of any kind, whether directly or through a third party.
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