Marketing Communications (Marketing & Communications)
Full time
About the Role
Are you a creative storyteller with a passion for producing versatile, high-impact content? The Push-Up Challenge seeks a Digital Content Coordinator to develop and elevate our communications across all platforms, from social media and video content as well as content on our website and app.Working with our dedicated team and external agencies, you'll ensure our content resonates at every stage of the participant journey, helping drive awareness and engagement with our events and mission.
As the Digital Content Coordinator, you'll play a vital role in developing and delivering our content strategy, in collaboration with other team members.Reporting to the Communications & Marketing Manager and working with our team of communications and marketing professionals, you'll develop content throughout our engagement journeys, from attraction through to brand loyalty.This role is perfect for a creative and adaptable professional who thrives at multi-channel storytelling, deploying equal amounts of creativity, strategy and quality, grounded in testing and measurement to know what works.
Key Responsibilities
Content Production: Oversee the creation of high-quality videos, photography, and short and long-form copy, with the versatility to manage the full production process in-house - from concept to publishing - or to collaborate effectively with external specialists as required.
Strategy Development: Work with The Push-Up Challenge team to develop relevant strategies across brand, communications, marketing, and event activation, ensuring content is planned in advance to support the overall strategy.
Social Media Activation: Collaborate with The Push-Up Challenge team to develop and implement a cohesive digital content strategy across channels.
Spontaneous Content Creation: Be ready to capture and share impactful content from unplanned moments that connect with our community.
Asset Management: Organise, maintain and label a library of digital assets (photos, videos, documents) for efficient access and retrieval.
Impact Stories: Craft engaging participant stories and impact narratives that connect with our supporters.
Collaboration with Ad Partners: Work closely with our marketing leads and external ad agencies to ensure cohesive messaging and visual alignment between organic and paid content.
Content Optimisation for Customer Journey: Craft content and calls to action that inspire, engage, and convert participants at every stage of their journey, ensuring a seamless brand experience.
Technical Skills & Requirements
Social Media Platform Expertise: Skilled in managing and creating content for LinkedIn, Instagram, TikTok, Facebook, and YouTube, with a track record of building engagement.
Content Creation Tools: Proficiency in Canva and familiarity with video editing software (such as CapCut, Adobe Premiere Pro, Final Cut Pro or others).
Performance: Experience utilising analytics tools (such as Google Analytics, Meta, Data Studio or others) as well as new AI-driven tools to assess and optimise performance across channels.
AI-Enhanced Content Generation: Familiarity with AI-powered writing tools (e.g., Chat GPT, Midjourney or similar) to generate ideas, refine copy, and adapt tone and style to align with our brand voice.
Versatile Skill Set: Strengths and experience across various content applications (including visual storytelling, video, graphic design and others), both hands-on delivery and leading creative consultants to deliver on a defined brief.
Structured & Detail-Oriented: Proven experience using project management tools (e.g. Asana, Monday, or others) to bring structure and discipline to creative projects, paired with a strong commitment to delivering high-quality, error-free content.
Requirements
Preferred Qualifications: Degree or Qualifications in Graphic Design, Communications, Marketing, or a related field.
Essential: Graphic design and video editing skills, enabling a multimedia approach to content creation.
Experience required: 5+ years in similar roles.
What We Can Offer
A competitive salary package reflective of your experience and talent.
Salary packaging benefits worth up to $15,900 per year.
A dynamic, supportive office environment with perks like team-building activities and weekly volleyball games.
The opportunity to make a meaningful impact on mental health, connecting with audiences across Australia and beyond.
Free onsite parking.
Apply Now
Ready to craft content that drives engagement and inspires change? Apply today and help us bring impactful stories to life!
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