Digital and Marketing Automation ExecutiveCM Value Added Services Pty Ltd – Adelaide SAWorking as part of a global telecommunication organisation to achieve business and brand objectives. The role will participate in the launch and establishment of global brands, specialising in marketing and communication automation, owned, earned and paid digital and social media platforms. Working cross-functionally to support operations with mission critical communications from our HubSpot CMS platform is a key part of this role. In addition to shaping our market presence, this position serves the global company as the digital and social media expert for all campaigns and will be operating within a matrixed reporting system with national and international stakeholders, ensuring alignment with the organisations marketing and communications campaigns to our global customer base.Key ResponsibilitiesAct as HubSpot SME in the businessSet up automated communications in HubSpotBuild communication templates in HubSpotLeverage CRM and marketing automation tools to create data-driven campaigns and customer journeysSend marketing and operational communications from HubSpotSupport the marketing function to oversee the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives daily.Manage and implement all search engine marketing (SEM) campaigns to increase visibility and conversions through paid search efforts.Develop and execute digital and paid media strategies to maximise ROI spendConduct competitor review of digital and social media efforts to understand strategies and present back on best practice.Ensure copy is kept within the voice of the brand across all platforms.Escalate digital and social communications to operations and/or appropriate stakeholders.Manage and optimize campaigns, implementing adjustments based on performance insights.Create and execute a comprehensive social media strategy across platforms: META and LinkedInSocial Media:Build a sharp, relevant editorial calendar to share across digital channels, ensuring a regular beat of quality storytelling and real-time contentCollaborate with the campaign manager to produce high-quality creatives, animation, and engaged contentStay up to date with the latest market, industry trends and developments and use your knowledge to inform our content strategyShare data-driven insights with immediate and wider teams, tracking customer journeys through our digital estate and optimizing for conversionMonitor social media conversation and public perception, pro-actively addressing issues that may impact the organisation's image and/or reputation.Customer SatisfactionAchieve high levels of internal and external stakeholder and customer satisfaction on day-to-day engagement.ProductivityPerform required duties and responsibilities with high efficiency and effectivenessAchieve agreed upon KPIs and targets as set by Chief Marketing OfficerQualityDemonstrate commitment to continuous quality improvementAssist in the collection of information and data for quality improvementAll work produced and delivered to customers is of the highest qualityConfidentiality and PrivacyDemonstrate an understanding and strict compliance with legislation, policies and procedures concerning confidentiality and privacy.Policy and ProcedureComply with CMVAS Group's policies and procedures and all regulatory obligations within the companyValues and BehavioursDemonstrate and embody the CMVAS Group core values and behaviours.INTERPERSONAL SKILLSPersonal Attributes RequiredStrategic Thinking: Ability to develop long-term plans and strategies aligned with business objectives and market dynamics.Effective Communication: Clear and concise in both written and verbal communication, capable of articulating ideas to diverse audiences.Collaborative: Works well within cross-functional teams and with stakeholders to achieve shared goals.Problem-Solving Skills: Proficient in identifying challenges, developing solutions, and making decisions based on data and insights.Leadership Qualities: Inspires and motivates teams, fostering a positive work environment and driving outcomes.Analytical Thinking: Strong ability to analyse data, interpret trends, and derive actionable strategies.Creativity: Innovative thinker who generates fresh ideas and approaches marketing challenges.Customer Focus: Dedication to understanding and meeting customer needs and expectations.Continuous Learning: Actively seeks to expand knowledge of industryCreative, organized, and able to multitask in a fast-paced environment.A fast learner with a "get things done" attitudeSelf-motivated and proactive, with the ability to work independently as well as part of a teamQualifications & Experience RequiredExperience: 3+ years of HubSpot administration and digital marketing.Demonstrated Success: Proven track record in developing and implementing comprehensive marketing strategies within the telecommunications industry.Digital Marketing: Strong background in digital marketing, including managing digital platforms, executing digital campaigns, and leveraging SEO and SEM strategies.Strong communication and numeracy skillsExcellent technical experience and knowledge: platforms inclusive of Meta, Google Campaign Manager, Google Ads, Google Analytics and automation tools.Benefits & PerksCareer Growth Opportunities: Benefit from pathways for career advancement and professional development within a dynamic and evolving industry.Gain International Experience: Opportunity to learn and gain exposure to international telecommunications markets.Make an Impact: Contribute to impactful projects and initiatives that shape the future of telecommunications services and enhance customer experiences.Supportive and Collaborative Team: Work alongside talented and diverse teams, fostering creativity and enjoying a supportive work environment.Competitive Remuneration: Enjoy a competitive salary and remuneration package.Start Date: Immediate commencement preferred.Application Note: This role is exclusive to Australian Citizens/PR/Full Work Rights holders in Adelaide, SA. Regrettably, we cannot offer VISA sponsorship.We are eager to welcome a dynamic professional to our vibrant workplace. If you are prepared to embark on a rewarding career journey with us, please submit your application. Our recruitment team will be in touch shortly.
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