Digital Analytics Implementation Specialist
Apply locations Victoria time type Full time posted on Posted 3 Days Ago job requisition id R012208
We have an incredible opportunity for a Digital Analytics Implementation Specialist to join our Technology team, to support and enable our business to gain valuable insights and drive business strategy.
The Role You Could PlayReporting to the Digital Analytics Manager, this role will work in an agile environment and act as the SME on tag management (GTM) and DataLayer implementation. As a part of the broader Data and Analytics team within Technology, this position will contribute to the tagging of new website and app initiatives. The responsibilities include collaborating with developers and the broader technology team and product teams to identify and assess opportunities, establish a comprehensive tagging process and roadmap, configure tracking and monitoring dashboards, and provide insights.
While this role's primary responsibility will be to support the digital team, there will be opportunities to work across the business, providing tracking support and insights across e-Comm trade, content, CRM, personalisation, and marketing. This role will also have the exciting opportunity to support the integration of digital data into the new data platform.
Your key responsibilities will include:
Facilitate data collection and configuration of digital analytics toolsDeliver analysis to improve the user experienceData governance & platform ownershipMonitor performance against digital targetsWhat You Will Bring Our ideal candidate has:
Experience in digital analytics, preferably within e-Commerce FMCG retailHighly experienced in web analytics tools, Google Analytics (GA4 preferable)Tag Management Solution experience is essential (Google Tag Manager preferred)Ability to translate requirements from business stakeholders into technical requirements and solution designExperienced in DataLayer implementationExperience implementing and drawing insights from app analytics tools (Firebase/Big Query preferred) is highly regardedExperience with web programming languages and frameworks (e.g. JavaScript) is highly regardedExperience delivering and continually improving performance dashboards using tools such as Google Looker Studio, TableauExperience in data mining using SQL is highly regardedExperience working in an agile environmentYour Life At MECCA Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
Professional development programs and first-class digitised learning offeringHealth and well-being initiativesReward and recognition programsAccess to bonus and incentive programsAccess to quarterly product allowanceUp to 40% discountThere are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers
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