Apply now Job no: 504272 Work type: Contract Full Time Location: Various Categories: IT/Technology About the ABC The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories.
With over 4,000 employees from diverse backgrounds across over 50 locations around Australia and overseas, we are proud to create, curate and deliver high-quality content that informs, educates and entertains Australian communities.
About the Role In this role you will analyse audience data to generate insights that advance the ABC Digital Products.
The ABC prioritises investment in outstanding digital products that achieve the highest standards for our audience.
This role presents an exciting opportunity to contribute to the strategic direction of ABC Digital Products that are used by millions of Australians each week.
The Product Analyst is supported by the Audience Data & Insights team and qualitative research teams, and by the product, content, and design expertise of Digital Product, Content Discovery, and Content teams.
Key accountabilities Under broad direction, conduct research into audience engagement with ABC Digital Products, and use insights from this work to inform strategic improvements to audience experiences with those products, and measures the impact of these product experience enhancements.
In collaboration with the Product Insights Lead – Content and the Audience Data & Insights team, conduct quantitative research into audience engagement with ABC Digital Products Generate data-driven insights to inform strategic growth opportunities for ABC Digital Products, including the application of personalisation to achieve organisational goals In collaboration with multidisciplinary ABC teams (e.g., Content Discovery, Digital Products, Content), design, conduct, and report on experimental optimisations to audience experiences with the ABC Digital Products Prepare and maintain documentation of analytic and experimental research, and prepare and present engaging presentations for a broad range of technical and non-technical stakeholders About You Extensive experience in digital analytics and research practices, ideally in a media organisation, with a deep understanding of customer-focused data analytics Relevant tertiary qualifications or substantial equivalent skills, knowledge and experience in data science, business analytics, behavioural sciences or applications within the workplace.
Substantial experience with experimental design, analysis, and reporting in a relevant discipline (e.g., product research, market research, psychology or human behavioural sciences) Extensive ability to effectively communicate analytic and experimental research outcomes in written, verbal, and visual media to both technical and non-technical audiences Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint Experience with one or more business intelligence tools such as Microsoft Power BI or Tableau Excellent ability to anticipate and respond to business needs, and identify opportunity areas Excellent communication and interpersonal skills, including the ability to work in a range of diverse teams, and to represent the ABC in industry forums and working groups For further information on this position please contact Jamie Nedved, Digital Talent Acquisition Lead via email Note: We don't accept CVs that are emailed in as job applications.
Please apply for role if interested.
We respectfully request that Recruitment Agencies do not submit applications for this position.
In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals.
The ABC also aims to achieve a gender-balanced workforce.
For more information on inclusive employee networks within the ABC please refer to Life Page on ABC Linked In. Apply now Job no: 504272 Work type: Contract Full Time Location: Various Categories: IT/Technology About the ABC The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories.
With over 4,000 employees from diverse backgrounds across over 50 locations around Australia and overseas, we are proud to create, curate and deliver high-quality content that informs, educates and entertains Australian communities.
About the Role In this role you will analyse audience data to generate insights that advance the ABC Digital Products.
The ABC prioritises investment in outstanding digital products that achieve the highest standards for our audience.
This role presents an exciting opportunity to contribute to the strategic direction of ABC Digital Products that are used by millions of Australians each week.
The Product Analyst is supported by the Audience Data & Insights team and qualitative research teams, and by the product, content, and design expertise of Digital Product, Content Discovery, and Content teams.
Key accountabilities Under broad direction, conduct research into audience engagement with ABC Digital Products, and use insights from this work to inform strategic improvements to audience experiences with those products, and measures the impact of these product experience enhancements.
In collaboration with the Product Insights Lead – Content and the Audience Data & Insights team, conduct quantitative research into audience engagement with ABC Digital Products Generate data-driven insights to inform strategic growth opportunities for ABC Digital Products, including the application of personalisation to achieve organisational goals In collaboration with multidisciplinary ABC teams (e.g., Content Discovery, Digital Products, Content), design, conduct, and report on experimental optimisations to audience experiences with the ABC Digital Products Prepare and maintain documentation of analytic and experimental research, and prepare and present engaging presentations for a broad range of technical and non-technical stakeholders About You Extensive experience in digital analytics and research practices, ideally in a media organisation, with a deep understanding of customer-focused data analytics Relevant tertiary qualifications or substantial equivalent skills, knowledge and experience in data science, business analytics, behavioural sciences or applications within the workplace.
Substantial experience with experimental design, analysis, and reporting in a relevant discipline (e.g., product research, market research, psychology or human behavioural sciences) Extensive ability to effectively communicate analytic and experimental research outcomes in written, verbal, and visual media to both technical and non-technical audiences Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint Experience with one or more business intelligence tools such as Microsoft Power BI or Tableau Excellent ability to anticipate and respond to business needs, and identify opportunity areas Excellent communication and interpersonal skills, including the ability to work in a range of diverse teams, and to represent the ABC in industry forums and working groups For further information on this position please contact Jamie Nedved, Digital Talent Acquisition Lead via email Note: We don't accept CVs that are emailed in as job applications.
Please apply for role if interested.
We respectfully request that Recruitment Agencies do not submit applications for this position.
In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals.
The ABC also aims to achieve a gender-balanced workforce.
For more information on inclusive employee networks within the ABC please refer to Life Page on ABC Linked In. For more information on working at the ABC visit abc.net.au/careers Advertised: 05 Sep 2024 12:00 AM AUS Eastern Standard Time Applications close: 04 Oct 2024 5:00 PM AUS Eastern Standard Time #J-18808-Ljbffr
