About Our Client A multinational company in the beauty and fashion industry, this organisation specialises in creating high-quality fragrances, cosmetics, and personal care products. It is recognised for its innovative approach, creative vision, and commitment to delivering exceptional consumer experiences globally.
Job Description What you'll be up to: 360 Consumer Marketing Plans:
Develop and adapt local 360-degree marketing strategies for product launches and brand pillars.
Implement paid media strategies with a focus on digital and social media.
Collaborate with agencies and retail partners to maximise e-commerce opportunities and ensure timely delivery of assets.
Conduct post-campaign analysis and report insights to global teams.Earned Media & Influencer Strategy:
Develop PR strategies to drive earned media outcomes.
Collaborate with PR agencies and implement influencer strategies to create impactful, on-brand content.
Monitor and analyse social media metrics and influencer performance.Customer Relationship Management (CRM):
Execute local CRM campaigns to drive traffic, engagement, and loyalty.
Develop new CRM initiatives and create best practices.
Analyse CRM data to understand consumer behaviour and refine strategies.Customer Market Insights:
Identify and act on local market insights to create customised consumer marketing programs.
Map customer segmentation by brand and provide actionable insights from data analysis.
Stay informed on market trends, customer behaviour, and the competitive landscape.Project Management:
Coordinate with internal teams and external partners to meet project deadlines.
Ensure the seamless adaptation of global strategies to fit local market needs.The Successful Applicant Experience: Minimum of 3+ years in brand management or marketing, ideally within the beauty, luxury, or FMCG sectors.Skills & Knowledge: Strong background in digital and traditional marketing strategies, including social media, CRM, and media activation.Industry Experience: Prior experience in a multinational company and ideally in the beauty or luxury industry.Project Management: Demonstrated ability to manage multiple projects simultaneously, with strong organisational and time management skills.Personal Attributes: Excellent communication, analytical, and interpersonal skills, with a passion for staying ahead of trends in beauty, fashion, and lifestyle.What's on Offer Exciting Role: A dynamic, hands-on position that offers the opportunity to work with prestigious brands and be part of a creative, fast-paced environment.Career Development: Opportunities for growth and development within a global organisation, with exposure to diverse marketing functions and strategies.Collaborative Work Environment: The chance to work closely with experienced brand teams, external agencies, and retail partners to drive impactful marketing initiatives.Innovative Projects: Involvement in cutting-edge marketing campaigns, including digital media, influencer collaborations, and customer relationship management strategies.Attractive Compensation: Competitive salary package and benefits, with potential for performance-based incentives.
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