Market Research & Analysis (Marketing & Communications)
Full time
G'day Group is recognised as Australia's largest regional accommodation provider and a leading tourism organisation in Australia. The business has an enviable portfolio of brands and a truly national footprint that continues to expand, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks), 230,000+ G'day Rewards members and the #1 travel app in the App Store (WikiCamps).
We're on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests, and we are the co-custodians of some of the country's most treasured places; a privilege we don't take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g'day.
The Role
As the Customer Data Specialist, you will transform customer data into actionable insights, enhancing loyalty and driving impactful customer experiences. You will fully support the Digital Marketing efforts to grow and engage G'day Group's customer base by tracking key performance indicators, analysing campaign effectiveness, and working closely with marketing teams to guide data-informed strategies. You will excel at identifying trends, customer segments for targeted campaigns, and supporting the brand's data-driven growth approach.
You will be responsible for delivering a roadmap of data initiatives that identify efficiencies, unlock opportunities and generate revenue across the Customer function, including supporting the development of the Customer Data Platform (CDP). You will have access to large data sets, allowing for the ability to make a tangible impact with analysis and recommendations. You will thrive in a fast-paced environment while maintaining focus to ensure compliance, standards, and goals are met. Strong verbal, written, and communication skills are critical.
This role will require you to:
Audience Management & Activation: Identify and customise customer segments to boost engagement and conversion.
Build to scale: Partner with IT & Marketing to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans. Work with IT to maintain data integrity within the CDP to support marketing campaigns with accurate data.
Business Partnership: Support requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy. Support inbound audience requests from business stakeholders.
Data Reporting: Build dashboards and analyse metrics like acquisition, retention, and customer lifetime value. Work with cross-functional teams to align data insights with strategic goals, supporting both short- and long-term objectives.
Campaign Analysis: Use SQL and Power BI to create data visualisations on campaign performance and segmentation for decision-making.
Data Governance & Hygiene: Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data. Execute data validation, and perform UAT on new builds.
Data Platform Management: Perform exploratory analysis and identify important patterns and relationships within the data. Provide technical expertise in data management within marketing and advertising execution platforms to ensure seamless execution of marketing campaigns.
Your Experience
You will have relevant Tertiary qualifications along with a sound analytical competency and business acumen. You will have previous experience using SQL, advanced Excel and Data Visualisation. You will have the ability to proactively translate business needs into data/reporting requirements.
You will be naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at G'day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.
G'day Group is a dynamic company with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.
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Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations.
Leave Policies – Parental leave / Volunteer leave / Study leave.
Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships.
Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts / Free G'day Rewards membership / Loyalty recognition benefits.
Our ESG Statement
The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to fostering a safe, respectful and inclusive workplace, giving back to the communities we operate in, and protecting our environment.
Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Driver's Licence essential.
Hospitality & Tourism 1,001-5,000 employees
The G'day Group comprises three leading Australian tourism brands in Discovery Parks, G'day Parks and loyalty program G'day Rewards. Employing more than 2,200 people Australia-wide, G'day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we're about authentic Australian holiday experiences and inviting all Aussies to say g'day to more of Australia.
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