Direct Marketing & CRM (Marketing & Communications)Full timeBetfair is a disruptor bringing innovation and competition to the Australian sports betting industry while operating responsibly and following regulations to protect the community.Betfair Australia is on the lookout for a CRM Manager to lead the successful management of Betfair's customer contact and treatment strategies across all customer marketing channels. The CRM Manager will play a crucial role in how Betfair communicates and engages with customers across all lifecycle touchpoints.If you're passionate about Braze, customer communication, data-driven strategies, and marketing technology, this role is perfect for you!We have a team full of passionate, energetic people, with a genuine determination to create a working environment that is safe and supportive for everyone. We even won the WORK180 award last year for our commitment to employee support and safety, which we are very proud of.RequirementsWhat you will bringA relevant tertiary qualification and experience in a similar role.Strong expertise with Braze and knowledge of digital marketing trends.Strong analytical skills and ability to generate insights from campaign data.Budget management experience.Proficiency in Microsoft Office core applications including Word, Excel, and Outlook.Intellectual curiosity, a proactive mindset, and a team-player attitude.An interest in racing and/or sport is a bonus.BenefitsHow Betfair will be On Your Side:Incredibly flexible working arrangements.Tailored leave options – competitive parental leave, cultural leave swap, volunteer leave, study leave etc.A genuine focus on personal and professional development - including a combination of incredible internal Leadership Development Programs, peer-to-peer learning, and self-chosen learning opportunities.Up to $2000 per year for you to choose how you spend through our much-loved BestYou program.An ongoing commitment to Diversity and Inclusion.Supportive wellbeing initiatives including access to our Employee Assistance Program.A dedicated internal events team focused on bringing a mix of educational, social, celebratory, and philanthropic activities.A generous bonus scheme – if we win, you win! And we like to win.Some tasks include, but are not limited to:Optimise customer communication touchpoints to streamline onboarding, reduce dormancy, enhance engagement and maximise promotional efficiency.Lead the business through its new journey on the Braze platform.Provide thought and strategy leadership to the Betfair marketing team.Support business customer retention projects in close collaboration with the Retention team.Support oversight of annual & monthly customer marketing budget.Oversee and lead the Lifecycle team in executing regular customer engagement activities, including but not limited to bi-weekly newsletters & weekly stimulation of email, SMS, in-app, and push notifications, and high-value customer communications.Manage performance, workload and prioritisation of all Lifecycle team members.Become a thought leader in digital-driven marketing and systems, developing a program of 1:1 customer communication at scale.Work with the Analytics and Insights team to continually refine promotional and engagement strategies.Work with the Content Marketing Team for the development of content strategies relevant to the customer marketing strategy and campaigns.Optimise the use of third-party tools Braze, Movable Ink, Airship and Mix Panel to build, execute and review campaigns across channels.Interested?At Betfair, we are committed to building a workplace where everyone can fulfill their full potential. We pride ourselves on fostering an environment where all employees feel welcome and included. We encourage people of all walks of life, abilities, and backgrounds to apply.We are proudly a WORK180 endorsed employer for women. To learn more about our commitment to Diversity and Inclusion, please visit Betfair Australia on WORK180.Studies show that women are likely to only apply for a job if they meet 100% of the criteria outlined in the job ad. Even if you don't hit 100%, click apply! You never know where it may lead.Interested in applying? Please click 'Apply now' and submit an up-to-date Cover Letter and Resume.We are committed to responding to all candidates within four weeks of application. If you are successful, we will send you a video interview, followed by two rounds of interviews. References are great, but not critical. You will need to have eligible working rights for Australia.
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