Direct Marketing & CRM (Marketing & Communications) Full time As the CRM Manager at al.ive body, you will play a pivotal role in driving the company's customer engagement and retention strategies. Reporting directly to the Head of Customer, this full-time position will see you managing all aspects of our customer relationship management (CRM) initiatives to enhance the customer experience and maximise loyalty.
About al.ive body
al.ive body is a personal and home care brand; creators of aesthetic moments and champions of conscious living. Our mission is to offer a delightful fusion of form and function, where style meets sustainability. With our premium Australian-made products, we elevate the aesthetics of your home while embracing the power of nature.
We launched in March 2020 and in less than four years we have rocketed from start up to scale up. We are now exploring new categories and international markets.
Key Responsibilities CRM Strategy & Management of both D2C & B2B platforms Developing and implementing CRM strategies to improve customer retention, loyalty, and lifetime value. Segmenting customers, targeting them with personalised campaigns, and automating communication. Overseeing the maintenance and optimisation of our CRM system to ensure data accuracy and integrity Analysing customer data to identify trends, segment audiences, and deliver personalised communications Creating engaging email marketing campaigns and content to nurture customer relationships Collaborating with cross-functional teams to align CRM efforts with broader marketing and sales objectives Monitoring and reporting on key CRM performance metrics to drive continuous improvement Staying up-to-date with industry best practices and emerging CRM technologies Essential Skills, Qualifications & Experience: Bachelor's degree in marketing, digital marketing, communications or related field. Minimum 3 years of experience in a CRM Management, marketing, digital marketing or customer engagement role Proficiency in CRM software (e.g., Klaviyo, Salesforce, HubSpot, etc.), email marketing platforms and data analysis tools Strong analytical skills and the ability to translate data into actionable insights Excellent written and verbal communication skills to convey complex information to stakeholders Creative problem-solving skills and a customer-centric mindset Proven track record of delivering successful CRM campaigns and initiatives Proficiency and experience using the following software platforms is desired: Shopify Other CRM software platforms Monday.com Google Workspace Microsoft Office Suite Perks and Benefits Opportunities for professional development and career advancement Collaborative and supportive work environment with a focus on work-life balance Discounts on al.ive body products and services Working conditions Flexible working options available In office, hybrid and remote options available for the right applicant You tell us what works for you! How To Apply To learn more about Al.ive Body visit Alivebody.com.au Please provide a letter of application and curriculum vitae.
Applications close on Friday 8th November.
No recruitment agencies please.
Only apply if you have the rights to work in Australia.
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