As our Creative Strategist, you'll develop and execute strategies that highlight the established identity of Lost Palms while driving fresh, exciting awareness for SAYG.
You'll use consumer insights, creativity, and a pulse on emerging trends to deliver campaigns and content that resonate, spark curiosity, and drive loyalty.
Key Responsibilities :
Brand Strategy : Shape and communicate the unique identities of Lost Palms and SAYG, crafting a distinct yet complementary strategy for each brand.
Campaign Development : Design, plan, and implement creative marketing campaigns across digital platforms, with a special focus on launching SAYG to a new audience.
Product Launch Strategy : Drive awareness for SAYG's new product lineup, creating a strategic roadmap for market entry and growth.
Content Creation : Work closely with content and design teams to develop captivating and brand-aligned content for both social and digital platforms.
Market Research : Stay on top of consumer trends, behaviors, and competitors within the beverage and wellness spaces.
Performance Tracking : Set and monitor KPIs to evaluate campaign success, adjusting strategies to maximize impact.
What We're Looking For :
Experience : 3+ years in a creative strategy role, ideally within lifestyle, beverage, or wellness brands.
Creative Vision with Analytical Insight : Strong visual and storytelling skills backed by data-driven decision-making.
Trend Focused : Up-to-date on the latest in social media, digital marketing, and industry trends.
Organizational Skills : Excellent project management, with the ability to juggle multiple campaigns across two brands.
Passion for Craft & Wellness : A genuine enthusiasm for both the craft brewery and wellness industries, with the vision to tell impactful stories for each.
What We Offer :
Vibrant Culture : Join a team passionate about creativity, collaboration, and growth.
Professional Development : Continuous learning opportunities within the fields of creative strategy and marketing.
Competitive Compensation : A strong salary, with performance-based incentives.
Excited to bring fresh ideas to an established brewery and help grow a new wellness brand?
Apply now, and let's make waves together!
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