Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands.
We are investing in new and existing capabilities and have a number of exciting opportunities available.
The purpose of this role is to lead and inspire a team to set the creative direction Politix and develop or oversee all creative assets for Politix campaigns or brand activity.
Providing creative direction across all content & creative assets, this role will ensure the Politix brand identity is executed in a consistent & cohesive manner across customer touch points, optimise our customer experience and deliver on commercial goals.
Key Accountabilities Contribute to relevant Marketing Planning sessions, bringing an understanding of emerging creative trends, innovative creative ideas and competitive activity.
Understand the performance of campaigns; both customer engagement and commercial outcomes and use insights in future creative development.
In response to Marketing Plans, Seasonal Creative Briefs and Range Presentations, lead the creative direction and development of marketing campaigns & oversee brand campaigns from concept through to execution across customer channels.
Act as a guardian of the POLITIX brand delivering on our brand platform across all creative & content.
Understand and interpret key seasonal themes and commercial needs to develop campaigns that deliver on brand, fashion & commercial goals.
Manage the creative team & external stakeholders to ensure all creative assets developed deliver a cohesive campaign and brand experience across all channels – with the goals to elevate POLITIX at every touchpoint.
Design and develop artwork for all marketing communications as required.
Provide recommendations and support the briefing and management of external partners to deliver on campaign concepts including photographers, videographers, talent, stylists, producers, set design, location.
Lead the team to develop and deliver all creative assets such as copy, graphics, film, imagery & styling across organic & owned social, paid advertising, website, emails, in store signage, packaging, brand activations and events.
Oversee and establish the creative direction to apply to all website creative and photography, including set design, talent and concepts.
Revisit this seasonally (or as needed).
Key Capabilities Experience in a similar role, preferably within fashion or retail industry (client or agency side) managing art direction, copywriting, graphic design, shoot direction and production across stills and video Proven cross channel creative direction with a solid understanding of creative & brand expression across digital channels including social High level of understanding for Responsive design across multiple devices Solid experience directing shoots working with photographers, stylists, videographers etc.
Passionate about brand, creative and design Commercially aware, with a record of delivering creative that has a strong brand aesthetic and sales return Exemplary knowledge of graphic design applications including InDesign and Photoshop Knowledge and experience in setting up of file management system and workflow management tools Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO.
Here are some of the great things we offer: Generous employee discounts across our House of Brands Seasonal clothing allowance An additional day of leave for your birthday An Industry leading Parental Leave Program Flexible working arrangements to support work/life balance Annual learning calendar to support the ongoing development of our team Support community partnerships across our Corporate Social Responsibility Program We are committed to operating ethically, sustainably, and responsibly.