Creative Director (Luxury / Automotive)

Company description Australian Business Awards - Employer of Choice 2023, 2022 & 2021
HR Awards - Excellence Awardee, Employer of Choice 2022
AFR BOSS Best Places to Work - 2022
HRD Employer of Choice - 2021
Welcome to Publicis Groupe ANZ.
Here you will get an inside look at life within our network, including the brilliant people working across our agency brands. Publicis Groupe is a world leader in marketing communication and digital business transformation, driven through the alchemy of data, creativity, media, and technology.
Our connected platform of companies and capabilities is more than an operational framework. It's a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally.
In Australia, our powerhouse of marketing capabilities stretches across creative agencies Saatchi & Saatchi, Team One, Leo Burnett, Publicis Worldwide, media agencies Starcom, Zenith, Spark Foundry, Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, PR Herd, and MSL. We also have Publicis Sapient driving digital business transformation for our clients.

Overview Creative Director – Luxury brands / Automotive We are looking for a Creative Director with luxury brand expertise to help lead an ambitious and dedicated Melbourne based agency and creative team within the Publicis Groupe ANZ network. You will join a highly collaborative agency, creating compelling and effective digital and integrated campaigns that drive customer engagement and loyalty.
You will be a Creative leader in the luxury, automotive or high-end lifestyle/fashion/beauty sector, and work within a dynamic, supportive team that thrives on pushing boundaries and delivering work that goes beyond expectations.
Working with a smart, kind team of digital and luxury specialists, you will help shape and drive high quality creative campaigns and be proven to deliver innovative and strong conceptual thinking in the luxury space.
What You'll Do: Shape the Creative Direction for all campaigns, across all channels and touchpoints, ensuring every digital interaction aligns with our client's brand values and customer expectations.Craft seamless, personalized customer experiences that resonate across email, social, mobile, and web platforms. Your strategic creative vision will drive customer loyalty and brand engagement, and lifetime value.Work closely with production, data, media, strategy and CRM teams to ensure creative solutions are backed by data insights, offering effective personalised customer experiences across digital channels.Inspire and lead a team of Creatives, providing mentorship and guiding them through the creative process while fostering a culture of continuous growth and excellence.Partner with clients to translate business goals into innovative brand solutions.Help drive the Creative Process: From concept through to execution, lead your team through the creative process to deliver campaigns on time, on budget, and to the highest standards.Stay at the forefront of design and digital trends, applying new tools and technologies to constantly improve campaigns and customer engagement strategies.Build strong partnerships with clients, offering creative direction that aligns with their business goals and luxury positioning.The person we're looking for is/has: 10+ years of creative/luxury agency experience particularly within the automotive or high-end fashion/lifestyle sector.Proven expertise concepting and developing campaigns across all outputs including TV/film, print, OOH, social/content, digital and CRM for luxury brands. Some experience working on brand partnerships/sponsorships will be highly regarded.A strong track record of creating high-impact digital content (email marketing, customer journey mapping, etc.) that delivers personalised and impactful creative solutions to engage customers across the entire customer journey.Innovative Leadership: You lead by example, inspiring your team to think creatively, embrace new technologies, and elevate their craft.Strategic Vision: You balance creative brilliance with a strategic mindset, ensuring every campaign is aligned with both client objectives and customer needs.Strong communication skills and the ability to nurture and grow long-term partnerships with clients. You're comfortable presenting and pitching digital/creative ideas to senior clients and stakeholders.Strong understanding of design, photography, typography, digital/social and print.Fluency in InDesign, Photoshop, and Illustrator CC – If you are art-based, you must be able to work at pace on your own concepts.Strong story telling ability – ability to turn insights into a narrative and effective creative solution for clients and craft compelling copy.Excellent understanding of marketing principles.Experience leading and mentoring creative teams, helping to nurture talent and their career development.Evidence of delivering innovative campaigns with proven effectiveness to drive growth for clients.A keen interest in design, culture and innovation.* This role is part-time/full-time negotiable. Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.
Enjoy all the perks that come with our network offering:
A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.A culture of open feedback and support to reach your goals through our Career Conversations program.A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.
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